Retailing Sector AI Brand Visibility Leaderboard

#1

Columbia Sportswear

COLM Apparel columbia.com $5.8B

AI Visibility Score 92.4/100

Average Visibility Index across 5 tested entities.

Competitive Position insulated winter outerwear options

Columbia Sportswear You are here

#1

Strongest: insulated winter outerwear options · #3 · VI 96

Weakest: breathable activewear for sports · #13 · VI 87

#5.8

Avg Rank

79.6%

LLM Confidence

100%

Brand Discovery

100

Brand Target

83.6%

Brand Match

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#2

O'Reilly Automotive

ORLY Specialty Retailers: Other oreillyauto.com $45.4B

AI Visibility Score 86/100

Average Visibility Index across 5 tested entities.

Competitive Position auto parts and accessories

Advance Auto Parts

#1

O'Reilly Automotive You are here

#2

Strongest: auto parts and accessories · #3 · VI 98

Weakest: automotive repair solutions · #3 · VI 42

#3.4

Avg Rank

92.8%

LLM Confidence

85%

Brand Discovery

82.6

Brand Target

100%

Brand Match

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#3

Dollar General

DG Specialty Retailers: Other dollargeneral.com $55.7B

AI Visibility Score 83.6/100

Average Visibility Index across 5 tested entities.

Competitive Position discount retail shopping experience

Walmart

#1

Target

#2

Dollar General You are here

#3

Strongest: discount retail shopping experience · #3 · VI 99

Weakest: convenient grocery and household goods · #19 · VI 35

#6.2

Avg Rank

83%

LLM Confidence

90%

Brand Discovery

80

Brand Target

100%

Brand Match

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#4

Walmart

WMT General Merchandisers walmart.com $352.0B

AI Visibility Score 82.8/100

Average Visibility Index across 5 tested entities.

Competitive Position grocery and household essentials

Walmart You are here

#1

Strongest: grocery and household essentials · #1 · VI 99

Weakest: discount retail shopping experience · #1 · VI 62

#1.4

Avg Rank

96%

LLM Confidence

90%

Brand Discovery

65.2

Brand Target

100%

Brand Match

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#5

Lowe's

LOW Specialty Retailers: Other lowes.com $120.7B

AI Visibility Score 78.4/100

Average Visibility Index across 5 tested entities.

Competitive Position building materials for construction

Home Depot

#1

Lowe's You are here

#2

Strongest: building materials for construction · #2 · VI 99

Weakest: interior design home accessories · N/A · VI 0

#2

Avg Rank

77.4%

LLM Confidence

80%

Brand Discovery

80

Brand Target

80%

Brand Match

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#6

Dollar Tree

DLTR Specialty Retailers: Other dollartree.com $36.1B

AI Visibility Score 77.4/100

Average Visibility Index across 5 tested entities.

Competitive Position affordable party supplies

Dollar Tree You are here

#1

Strongest: affordable party supplies · #3 · VI 97

Weakest: budget-friendly groceries · #5 · VI 39

#4.2

Avg Rank

89.6%

LLM Confidence

80%

Brand Discovery

65.2

Brand Target

100%

Brand Match

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#7

Party City Holdco

PRTY General Merchandisers partycity.com $403M

AI Visibility Score 76.2/100

Average Visibility Index across 5 tested entities.

Competitive Position costumes for all occasions

Party City Holdco You are here

#1

Strongest: costumes for all occasions · #1 · VI 99

Weakest: celebration event essentials · #1 · VI 61

#1.2

Avg Rank

97.8%

LLM Confidence

85%

Brand Discovery

47.8

Brand Target

100%

Brand Match

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#8

Target

TGT General Merchandisers target.com $71.1B

AI Visibility Score 75.8/100

Average Visibility Index across 5 tested entities.

Competitive Position clothing for all ages

Target You are here

#1

Strongest: clothing for all ages · #2 · VI 96

Weakest: beauty and personal care products · #5 · VI 36

#3.2

Avg Rank

82.6%

LLM Confidence

85%

Brand Discovery

62.6

Brand Target

100%

Brand Match

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#9

Skechers U.S.A.

SKX Apparel skechers.com $6.4B

AI Visibility Score 74.6/100

Average Visibility Index across 5 tested entities.

Competitive Position supportive walking shoe designs

Skechers U.S.A. You are here

#1

Strongest: supportive walking shoe designs · #2 · VI 97

Weakest: performance running sneakers selection · N/A · VI 0

#5

Avg Rank

66.4%

LLM Confidence

80%

Brand Discovery

80

Brand Target

63.2%

Brand Match

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#10

Big Lots

BIG Specialty Retailers: Other biglots.com $988M

AI Visibility Score 74.4/100

Average Visibility Index across 5 tested entities.

Competitive Position closeout deals and bargains

Big Lots You are here

#1

Strongest: closeout deals and bargains · #7 · VI 94

Weakest: variety of household essentials · #20 · VI 11

#10

Avg Rank

60.4%

LLM Confidence

85%

Brand Discovery

80

Brand Target

100%

Brand Match

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#11

Five Below

FIVE Specialty Retailers: Other fivebelow.com $8.8B

AI Visibility Score 74/100

Average Visibility Index across 5 tested entities.

Competitive Position value-driven products under five dollars

Five Below You are here

#1

Strongest: value-driven products under five dollars · #2 · VI 99

Weakest: affordable trendy merchandise for everyone · #19 · VI 27

#7.2

Avg Rank

76.6%

LLM Confidence

85%

Brand Discovery

62.6

Brand Target

100%

Brand Match

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#12

Copart

CPRT Automotive Retailing, Services copart.com $29.8B

AI Visibility Score 69.2/100

Average Visibility Index across 5 tested entities.

Competitive Position vehicle acquisition and disposal

Copart You are here

#1

Strongest: vehicle acquisition and disposal · #3 · VI 98

Weakest: automotive salvage and bidding · #1 · VI 62

#1.4

Avg Rank

99.2%

LLM Confidence

80%

Brand Discovery

30.4

Brand Target

100%

Brand Match

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#13

Tractor Supply

TSCO Specialty Retailers: Other tractorsupply.com $26.2B

AI Visibility Gap

Fortune 500 company with weaker AI ranking depth than expected.

AI Visibility Score 69.2/100

Average Visibility Index across 5 tested entities.

Competitive Position agricultural supplies and equipment

Tractor Supply You are here

#1

Strongest: agricultural supplies and equipment · #6 · VI 95

Weakest: outdoor power tools and accessories · N/A · VI 0

#80.3

Avg Rank

72.4%

LLM Confidence

75%

Brand Discovery

62.6

Brand Target

77%

Brand Match

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#14

Williams-Sonoma

WSM Specialty Retailers: Other williams-sonomainc.com $10.4B

AI Visibility Score 68.8/100

Average Visibility Index across 5 tested entities.

Competitive Position home cooking essentials

Williams-Sonoma You are here

#1

Strongest: home cooking essentials · #3 · VI 99

Weakest: stylish home decor items · N/A · VI 0

#6.8

Avg Rank

73.6%

LLM Confidence

75%

Brand Discovery

60

Brand Target

74.4%

Brand Match

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#15

Petco Health and Wellness

WOOF Specialty Retailers: Other petco.com $5.9B

AI Visibility Score 67.6/100

Average Visibility Index across 5 tested entities.

Competitive Position animal care products online

Petco Health and Wellness You are here

#1

Strongest: animal care products online · #2 · VI 96

Weakest: nutrition for pets and animals · #19 · VI 21

#8.2

Avg Rank

69.6%

LLM Confidence

70%

Brand Discovery

65.2

Brand Target

71.8%

Brand Match

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#16

Advance Auto Parts

AAP Specialty Retailers: Other advanceautoparts.com $12.6B

AI Visibility Score 67/100

Average Visibility Index across 5 tested entities.

Competitive Position auto parts and accessories

Advance Auto Parts You are here

#1

O'Reilly Automotive

#2

Strongest: auto parts and accessories · #2 · VI 98

Weakest: vehicle maintenance solutions · N/A · VI 0

#3.5

Avg Rank

74.8%

LLM Confidence

65%

Brand Discovery

62.6

Brand Target

80%

Brand Match

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#17

Floor & Decor Holdings

FND Specialty Retailers: Other flooranddecor.com $7.5B

AI Visibility Score 66.8/100

Average Visibility Index across 5 tested entities.

Competitive Position flooring installation supplies

Floor & Decor Holdings You are here

#1

Strongest: flooring installation supplies · #2 · VI 93

Weakest: interior design elements · N/A · VI 0

#3

Avg Rank

65%

LLM Confidence

75%

Brand Discovery

62.6

Brand Target

59.2%

Brand Match

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#18

Costco Wholesale

COST General Merchandisers costco.com $230.4B

AI Visibility Score 66.6/100

Average Visibility Index across 5 tested entities.

Competitive Position membership-based retail warehouse

Costco Wholesale You are here

#1

Strongest: membership-based retail warehouse · #8 · VI 99

Weakest: value-driven customer savings · #18 · VI 16

#6.4

Avg Rank

79%

LLM Confidence

75%

Brand Discovery

47.8

Brand Target

63.2%

Brand Match

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#19

AutoZone

AZO Specialty Retailers: Other autozone.com $40.6B

AI Visibility Score 66.4/100

Average Visibility Index across 5 tested entities.

Competitive Position engine diagnostic services

AutoZone You are here

#1

Strongest: engine diagnostic services · #11 · VI 96

Weakest: automotive maintenance products · #1 · VI 50

#3

Avg Rank

98%

LLM Confidence

75%

Brand Discovery

27.8

Brand Target

100%

Brand Match

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#20

Macy's

M General Merchandisers macysinc.com $7.1B

AI Visibility Gap

Fortune 500 company with weaker AI ranking depth than expected.

AI Visibility Score 66.2/100

Average Visibility Index across 5 tested entities.

Competitive Position fashion and home goods retail

Macy's You are here

#1

Strongest: fashion and home goods retail · #4 · VI 94

Weakest: omnichannel customer engagement strategy · N/A · VI 0

#93

Avg Rank

62.8%

LLM Confidence

75%

Brand Discovery

62.6

Brand Target

80%

Brand Match

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#21

Carter's

CRI Apparel carters.com $3.8B

AI Visibility Score 64.4/100

Average Visibility Index across 5 tested entities.

Competitive Position newborn gifts and essentials

Carter's You are here

#1

Strongest: newborn gifts and essentials · #6 · VI 89

Weakest: playful designs for kids · #11 · VI 48

#4

Avg Rank

84.8%

LLM Confidence

80%

Brand Discovery

30.4

Brand Target

95.4%

Brand Match

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#22

Vroom

VRM Internet Services and Retailing vroom.com $365M

AI Visibility Score 63/100

Average Visibility Index across 5 tested entities.

Competitive Position home delivery of vehicles

Vroom You are here

#1

Strongest: home delivery of vehicles · #2 · VI 95

Weakest: vehicle inspection and certification · N/A · VI 0

#8

Avg Rank

52.8%

LLM Confidence

75%

Brand Discovery

62.6

Brand Target

80%

Brand Match

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#23

Academy Sports and Outdoors

ASO Specialty Retailers: Other academy.com $3.4B

AI Visibility Gap

Fortune 500 company with weaker AI ranking depth than expected.

AI Visibility Score 62.8/100

Average Visibility Index across 5 tested entities.

Competitive Position sports and outdoor equipment

Academy Sports and Outdoors You are here

#1

Strongest: sports and outdoor equipment · #310 · VI 97

Weakest: athletic apparel and accessories · #17 · VI 17

#129.4

Avg Rank

53.2%

LLM Confidence

75%

Brand Discovery

62.6

Brand Target

92%

Brand Match

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#24

Wayfair

W Internet Services and Retailing wayfair.com $11.6B

AI Visibility Score 61.2/100

Average Visibility Index across 5 tested entities.

Competitive Position fast shipping for home items

Wayfair You are here

#1

Strongest: fast shipping for home items · #4 · VI 94

Weakest: stylish interior design solutions · N/A · VI 0

#3

Avg Rank

70.2%

LLM Confidence

70%

Brand Discovery

45.2

Brand Target

80%

Brand Match

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#25

ODP

ODP Specialty Retailers: Other officedepot.com $2.2B

AI Visibility Score 61/100

Average Visibility Index across 5 tested entities.

Competitive Position office supplies and equipment

ODP You are here

#1

Strongest: office supplies and equipment · #2 · VI 98

Weakest: business productivity solutions · N/A · VI 0

#9.3

Avg Rank

54.4%

LLM Confidence

70%

Brand Discovery

60

Brand Target

18.6%

Brand Match

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#26

Etsy

ETSY Internet Services and Retailing etsy.com $12.4B

AI Visibility Score 60.6/100

Average Visibility Index across 5 tested entities.

Competitive Position creative small business platform

Etsy You are here

#1

Strongest: creative small business platform · #18 · VI 99

Weakest: unique art and design · #1 · VI 28

#4.8

Avg Rank

77.6%

LLM Confidence

80%

Brand Discovery

27.8

Brand Target

100%

Brand Match

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#27

Dick's Sporting Goods

DKS Specialty Retailers: Other dickssportinggoods.com $8.0B

AI Visibility Score 60.4/100

Average Visibility Index across 5 tested entities.

Competitive Position outdoor sporting equipment purchase

Dick's Sporting Goods You are here

#1

Strongest: outdoor sporting equipment purchase · #2 · VI 99

Weakest: team sports accessories supply · #4 · VI 42

#5

Avg Rank

88.4%

LLM Confidence

70%

Brand Discovery

25.2

Brand Target

100%

Brand Match

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#28

Carvana

CVNA Automotive Retailing, Services carvana.com $19.5B

AI Visibility Score 58.6/100

Average Visibility Index across 5 tested entities.

Competitive Position online car buying platform

Carvana You are here

#1

Strongest: online car buying platform · #1 · VI 99

Weakest: -day return policy · N/A · VI 0

#2.7

Avg Rank

57.6%

LLM Confidence

60%

Brand Discovery

60

Brand Target

60%

Brand Match

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#29

Home Depot

HD Specialty Retailers: Other homedepot.com $308.2B

AI Visibility Score 58.4/100

Average Visibility Index across 5 tested entities.

Competitive Position garden and landscaping equipment

Home Depot You are here

#1

Lowe's

#2

Strongest: garden and landscaping equipment · #1 · VI 62

Weakest: interior design and renovation services · #8 · VI 50

#3

Avg Rank

89.8%

LLM Confidence

75%

Brand Discovery

13

Brand Target

100%

Brand Match

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#30

Chewy

CHWY Internet Services and Retailing chewy.com $17.1B

AI Visibility Score 57/100

Average Visibility Index across 5 tested entities.

Competitive Position subscription-based pet services

Chewy You are here

#1

Strongest: subscription-based pet services · #2 · VI 99

Weakest: veterinary care products · N/A · VI 0

#1.3

Avg Rank

80%

LLM Confidence

65%

Brand Discovery

27.8

Brand Target

70.4%

Brand Match

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#31

1-800-Flowers.com

FLWS Internet Services and Retailing 1800flowers.com $830M

AI Visibility Score 57/100

Average Visibility Index across 5 tested entities.

Competitive Position fresh flower delivery service

1-800-Flowers.com You are here

#1

Strongest: fresh flower delivery service · #1 · VI 62

Weakest: customized gift options online · #14 · VI 37

#3.8

Avg Rank

92.6%

LLM Confidence

70%

Brand Discovery

10.4

Brand Target

100%

Brand Match

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#32

American Eagle Outfitters

AEO Apparel aeo-inc.com $2.8B

AI Visibility Score 57/100

Average Visibility Index across 5 tested entities.

Competitive Position casual apparel and accessories

American Eagle Outfitters You are here

#1

Strongest: casual apparel and accessories · #4 · VI 99

Weakest: sustainable denim production methods · N/A · VI 0

#5

Avg Rank

52.8%

LLM Confidence

60%

Brand Discovery

60

Brand Target

42.6%

Brand Match

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#33

Joann

JOAN Apparel joann.com $463M

AI Visibility Score 55.6/100

Average Visibility Index across 5 tested entities.

Competitive Position craft supplies and materials

Joann You are here

#1

Strongest: craft supplies and materials · #2 · VI 98

Weakest: creative art and design resources · N/A · VI 0

#6.5

Avg Rank

63.8%

LLM Confidence

60%

Brand Discovery

45.2

Brand Target

80%

Brand Match

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#34

Ross Stores

ROST Apparel rossstores.com $31.7B

AI Visibility Score 55.4/100

Average Visibility Index across 5 tested entities.

Competitive Position bargain deals on clothing

Ross Stores You are here

#1

Strongest: bargain deals on clothing · #3 · VI 95

Weakest: affordable fashion and apparel · N/A · VI 0

#7

Avg Rank

48%

LLM Confidence

60%

Brand Discovery

60

Brand Target

31.8%

Brand Match

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#35

Abercrombie & Fitch

ANF Apparel abercrombie.com $1.6B

AI Visibility Score 50.8/100

Average Visibility Index across 5 tested entities.

Competitive Position fashion-forward casualwear collections

Abercrombie & Fitch You are here

#1

Strongest: fashion-forward casualwear collections · #7 · VI 91

Weakest: modern outdoor wear styles · N/A · VI 0

#10.3

Avg Rank

48.6%

LLM Confidence

60%

Brand Discovery

45.2

Brand Target

80%

Brand Match

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#36

Nordstrom

JWN General Merchandisers nordstrom.com $4.3B

AI Visibility Score 50.4/100

Average Visibility Index across 5 tested entities.

Competitive Position personalized customer service shopping

Nordstrom You are here

#1

Strongest: personalized customer service shopping · #1 · VI 97

Weakest: fashion-forward apparel trends · N/A · VI 0

#4

Avg Rank

47.2%

LLM Confidence

45%

Brand Discovery

60

Brand Target

60%

Brand Match

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#37

Kohl's

KSS General Merchandisers kohls.com $7.8B

AI Visibility Gap

Fortune 500 company with weaker AI ranking depth than expected.

AI Visibility Score 48.4/100

Average Visibility Index across 5 tested entities.

Competitive Position discount department store shopping

Kohl's You are here

#1

Strongest: discount department store shopping · #3 · VI 94

Weakest: home goods and decor · N/A · VI 0

#11

Avg Rank

41.4%

LLM Confidence

60%

Brand Discovery

45.2

Brand Target

80%

Brand Match

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#38

Lululemon athletica

LULU Apparel lululemon.com $46.7B

AI Visibility Score 47.4/100

Average Visibility Index across 5 tested entities.

Competitive Position innovative active lifestyle gear

Lululemon athletica You are here

#1

Strongest: innovative active lifestyle gear · #4 · VI 98

Weakest: mindful movement and wellness · N/A · VI 0

#10.3

Avg Rank

53.2%

LLM Confidence

50%

Brand Discovery

40

Brand Target

44.8%

Brand Match

View Full Report Compare Copy Snapshot

#39

AutoNation

AN Automotive Retailing, Services autonation.com $6.1B

AI Visibility Score 46.2/100

Average Visibility Index across 5 tested entities.

Competitive Position used car dealership network

AutoNation You are here

#1

Strongest: used car dealership network · #9 · VI 94

Weakest: auto financing options available · N/A · VI 0

#5

Avg Rank

52%

LLM Confidence

45%

Brand Discovery

42.6

Brand Target

60%

Brand Match

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#40

Ulta Beauty

ULTA Specialty Retailers: Other ulta.com $20.8B

Low AI Presence

Large public brand with below-target AI discovery.

AI Visibility Score 45.4/100

Average Visibility Index across 5 tested entities.

Competitive Position beauty product retail experience

Ulta Beauty You are here

#1

Strongest: beauty product retail experience · #2 · VI 99

Weakest: cosmetic application tools · N/A · VI 0

#2.3

Avg Rank

49.6%

LLM Confidence

45%

Brand Discovery

42.6

Brand Target

60%

Brand Match

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#41

Ralph Lauren

RL Apparel ralphlauren.com $8.1B

AI Visibility Score 44.4/100

Average Visibility Index across 5 tested entities.

Competitive Position timeless elegance and sophistication

Ralph Lauren You are here

#1

Strongest: timeless elegance and sophistication · #11 · VI 88

Weakest: luxury lifestyle fashion · N/A · VI 0

#8

Avg Rank

51.8%

LLM Confidence

55%

Brand Discovery

27.8

Brand Target

76.4%

Brand Match

View Full Report Compare Copy Snapshot

#42

Amazon

AMZN Internet Services and Retailing amazon.com $1.2T

AI Visibility Score 43.8/100

Average Visibility Index across 5 tested entities.

Competitive Position customer-focused delivery solutions

Amazon You are here

#1

Strongest: customer-focused delivery solutions · #4 · VI 95

Weakest: digital shopping experience enhancement · N/A · VI 0

#2

Avg Rank

57.6%

LLM Confidence

50%

Brand Discovery

25.2

Brand Target

53.2%

Brand Match

View Full Report Compare Copy Snapshot

#43

CarMax

KMX Automotive Retailing, Services carmax.com $15.3B

AI Visibility Score 43/100

Average Visibility Index across 5 tested entities.

Competitive Position used vehicle sales marketplace

CarMax You are here

#1

Strongest: used vehicle sales marketplace · #4 · VI 92

Weakest: comprehensive vehicle inspections services · N/A · VI 0

#5.3

Avg Rank

55%

LLM Confidence

50%

Brand Discovery

25.2

Brand Target

60%

Brand Match

View Full Report Compare Copy Snapshot

#44

GameStop

GME Specialty Retailers: Other gamestop.com $12.7B

AI Visibility Score 40.4/100

Average Visibility Index across 5 tested entities.

Competitive Position gaming merchandise and collectibles

GameStop You are here

#1

Strongest: gaming merchandise and collectibles · #1 · VI 62

Weakest: digital gaming distribution platform · N/A · VI 0

#8

Avg Rank

59.6%

LLM Confidence

55%

Brand Discovery

7.8

Brand Target

67.8%

Brand Match

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#45

Crocs

CROX Apparel crocs.com $4.8B

AI Visibility Score 39.2/100

Average Visibility Index across 5 tested entities.

Competitive Position comfortable casual footwear options

Crocs You are here

#1

Strongest: comfortable casual footwear options · #2 · VI 97

Weakest: lightweight and breathable shoes · N/A · VI 0

#5.7

Avg Rank

51.4%

LLM Confidence

45%

Brand Discovery

22.6

Brand Target

60%

Brand Match

View Full Report Compare Copy Snapshot

#46

Best Buy

BBY Specialty Retailers: Other investors.bestbuy.com $17.1B

Low AI Presence

Large public brand with below-target AI discovery.

AI Visibility Score 38/100

Average Visibility Index across 5 tested entities.

Competitive Position retail consumer electronics market

Best Buy You are here

#1

Strongest: retail consumer electronics market · #1 · VI 99

Weakest: investor relations and communications · N/A · VI 0

#3

Avg Rank

35%

LLM Confidence

40%

Brand Discovery

40

Brand Target

40%

Brand Match

View Full Report Compare Copy Snapshot

#47

Nike

NKE Apparel nike.com $171.8B

Low AI Presence

Large public brand with below-target AI discovery.

AI Visibility Score 36.8/100

Average Visibility Index across 5 tested entities.

Competitive Position athletic footwear and apparel

Nike You are here

#1

Foot Locker

#2

Strongest: athletic footwear and apparel · #1 · VI 62

Weakest: innovative training equipment · N/A · VI 0

#1.3

Avg Rank

58.8%

LLM Confidence

45%

Brand Discovery

7.8

Brand Target

60%

Brand Match

View Full Report Compare Copy Snapshot

#48

Hertz Global Holdings

HTZ Automotive Retailing, Services hertz.com $9.5B

AI Visibility Score 36.4/100

Average Visibility Index across 5 tested entities.

Competitive Position car rental services

Hertz Global Holdings You are here

#1

Strongest: car rental services · #2 · VI 98

Weakest: airport transportation solutions · N/A · VI 0

#6.5

Avg Rank

30.2%

LLM Confidence

40%

Brand Discovery

40

Brand Target

40%

Brand Match

View Full Report Compare Copy Snapshot

#49

Foot Locker

FL Apparel footlocker.com $2.9B

AI Visibility Gap

Fortune 500 company with weaker AI ranking depth than expected.

AI Visibility Score 33.6/100

Average Visibility Index across 5 tested entities.

Competitive Position youth athletic fashion styles

Foot Locker You are here

#1

Strongest: youth athletic fashion styles · #10 · VI 90

Weakest: sportswear for performance enhancement · N/A · VI 0

#12.5

Avg Rank

39%

LLM Confidence

35%

Brand Discovery

27.8

Brand Target

80%

Brand Match

View Full Report Compare Copy Snapshot

#50

Urban Outfitters

URBN Apparel urbn.com $2.4B

AI Visibility Score 32.6/100

Average Visibility Index across 5 tested entities.

Competitive Position eclectic fashion for young adults

Urban Outfitters You are here

#1

Strongest: eclectic fashion for young adults · #1 · VI 62

Weakest: unique gifts and novelty products · N/A · VI 0

#4.7

Avg Rank

46%

LLM Confidence

45%

Brand Discovery

7.8

Brand Target

60%

Brand Match

View Full Report Compare Copy Snapshot

#51

Hanesbrands

HBI Apparel hanes.com $5.2B

AI Visibility Score 30.8/100

Average Visibility Index across 5 tested entities.

Competitive Position versatile undergarments and loungewear

Hanesbrands You are here

#1

Strongest: versatile undergarments and loungewear · #4 · VI 92

Weakest: affordable casual clothing options · N/A · VI 0

#3

Avg Rank

35.8%

LLM Confidence

35%

Brand Discovery

22.6

Brand Target

40%

Brand Match

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#52

RH

RH Specialty Retailers: Other rh.com $7.1B

AI Visibility Score 30.4/100

Average Visibility Index across 5 tested entities.

Competitive Position luxury home furnishings and decor

RH You are here

#1

Strongest: luxury home furnishings and decor · #1 · VI 62

Weakest: contemporary architecture and style · N/A · VI 0

#4.7

Avg Rank

49.6%

LLM Confidence

35%

Brand Discovery

7.8

Brand Target

60%

Brand Match

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#53

Camping World Holdings

CWH Automotive Retailing, Services campingworld.com $2.7B

AI Visibility Score 30.2/100

Average Visibility Index across 5 tested entities.

Competitive Position recreational vehicle maintenance tips

Camping World Holdings You are here

#1

Strongest: recreational vehicle maintenance tips · #10 · VI 89

Weakest: adventure travel support resources · N/A · VI 0

#5.5

Avg Rank

33.8%

LLM Confidence

35%

Brand Discovery

22.6

Brand Target

40%

Brand Match

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#54

Sally Beauty Holdings

SBH Specialty Retailers: Other sallybeautyholdings.com $1.7B

AI Visibility Score 30/100

Average Visibility Index across 5 tested entities.

Competitive Position beauty supply retail industry

Sally Beauty Holdings You are here

#1

Strongest: beauty supply retail industry · #2 · VI 99

Weakest: hair care and styling products · N/A · VI 0

#8.3

Avg Rank

35.4%

LLM Confidence

30%

Brand Discovery

25.2

Brand Target

43.2%

Brand Match

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#55

Sonic Automotive

SAH Automotive Retailing, Services sonicautomotive.com $1.7B

AI Visibility Gap

Fortune 500 company with weaker AI ranking depth than expected.

AI Visibility Score 29.4/100

Average Visibility Index across 5 tested entities.

Competitive Position automotive retail and sales

Sonic Automotive You are here

#1

Strongest: automotive retail and sales · #9 · VI 92

Weakest: online car buying experience · N/A · VI 0

#15.3

Avg Rank

24%

LLM Confidence

40%

Brand Discovery

25.2

Brand Target

50.4%

Brand Match

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#56

Victoria's Secret

VSCO Apparel victoriassecretandco.com $4.3B

AI Visibility Score 24.8/100

Average Visibility Index across 5 tested entities.

Competitive Position fashionable intimate apparel collections

Victoria's Secret You are here

#1

Strongest: fashionable intimate apparel collections · #1 · VI 62

Weakest: beauty products and fragrances · N/A · VI 0

#1

Avg Rank

40%

LLM Confidence

30%

Brand Discovery

5.2

Brand Target

40%

Brand Match

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#57

Gap

GPS Apparel gapinc.com $5.2B

AI Visibility Score 23/100

Average Visibility Index across 5 tested entities.

Competitive Position everyday style essentials for families

Gap You are here

#1

Strongest: everyday style essentials for families · #4 · VI 92

Weakest: casual clothing for everyone · N/A · VI 0

#9.5

Avg Rank

19.6%

LLM Confidence

30%

Brand Discovery

20

Brand Target

40%

Brand Match

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#58

Group 1 Automotive

GPI Automotive Retailing, Services group1auto.com $2.9B

AI Visibility Gap

Fortune 500 company with weaker AI ranking depth than expected.

AI Visibility Score 20/100

Average Visibility Index across 5 tested entities.

Competitive Position automotive dealership experience

Group 1 Automotive You are here

#1

Strongest: automotive dealership experience · #13 · VI 54

Weakest: auto maintenance and repair · N/A · VI 0

#12.5

Avg Rank

25.4%

LLM Confidence

30%

Brand Discovery

5.2

Brand Target

40%

Brand Match

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#59

PVH

PVH Apparel pvh.com $5.2B

AI Visibility Score 19.6/100

Average Visibility Index across 5 tested entities.

Competitive Position global apparel and lifestyle company

PVH You are here

#1

Strongest: global apparel and lifestyle company · #4 · VI 98

Weakest: consumer engagement through digital platforms · N/A · VI 0

#4

Avg Rank

19.6%

LLM Confidence

20%

Brand Discovery

20

Brand Target

10%

Brand Match

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#60

Burlington Stores

BURL Apparel burlingtoninvestors.com $12.1B

Low AI Presence

Large public brand with below-target AI discovery.

AI Visibility Score 18.8/100

Average Visibility Index across 5 tested entities.

Competitive Position discount retail investment strategy

Burlington Stores You are here

#1

Strongest: discount retail investment strategy · #7 · VI 94

Weakest: competitive market positioning strategies · N/A · VI 0

#7

Avg Rank

17%

LLM Confidence

20%

Brand Discovery

20

Brand Target

20%

Brand Match

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#61

Asbury Automotive Group

ABG Automotive Retailing, Services asburyauto.com $3.7B

AI Visibility Score 18.6/100

Average Visibility Index across 5 tested entities.

Competitive Position automotive dealership network

Asbury Automotive Group You are here

#1

Strongest: automotive dealership network · #6 · VI 93

Weakest: car service and repairs · N/A · VI 0

#6

Avg Rank

16.6%

LLM Confidence

20%

Brand Discovery

20

Brand Target

20%

Brand Match

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#62

Casey's General Stores

CASY Specialty Retailers: Other caseys.com $7.4B

AI Visibility Score 18.2/100

Average Visibility Index across 5 tested entities.

Competitive Position convenience store food options

Casey's General Stores You are here

#1

Strongest: convenience store food options · #5 · VI 91

Weakest: community-focused retail experience · N/A · VI 0

#5

Avg Rank

15.4%

LLM Confidence

20%

Brand Discovery

20

Brand Target

20%

Brand Match

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#63

Caleres

CAL Apparel caleres.com $728M

AI Visibility Score 16.6/100

Average Visibility Index across 5 tested entities.

Competitive Position footwear manufacturing and distribution

Caleres You are here

#1

Strongest: footwear manufacturing and distribution · #8 · VI 83

Weakest: consumer footwear preferences · N/A · VI 0

#8

Avg Rank

10.4%

LLM Confidence

20%

Brand Discovery

20

Brand Target

20%

Brand Match

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#64

Murphy USA

MUSA Specialty Retailers: Other murphyusa.com $4.9B

AI Visibility Gap

Fortune 500 company with weaker AI ranking depth than expected.

AI Visibility Score 14.6/100

Average Visibility Index across 5 tested entities.

Competitive Position convenience store offerings

Murphy USA You are here

#1

Strongest: convenience store offerings · #7 · VI 56

Weakest: customer loyalty programs · N/A · VI 0

#12

Avg Rank

16.4%

LLM Confidence

25%

Brand Discovery

2.6

Brand Target

40%

Brand Match

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#65

Bath & Body Works

BBWI Specialty Retailers: Other bbwinc.com $11.4B

Low AI Presence

Large public brand with below-target AI discovery.

AI Visibility Score 12.4/100

Average Visibility Index across 5 tested entities.

Competitive Position bath and body wellness products

Bath & Body Works You are here

#1

Strongest: bath and body wellness products · #1 · VI 62

Weakest: home fragrance manufacturing solutions · N/A · VI 0

#1

Avg Rank

20%

LLM Confidence

15%

Brand Discovery

2.6

Brand Target

20%

Brand Match

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#66

TJX

TJX Apparel tjx.com $73.4B

Low AI Presence

Large public brand with below-target AI discovery.

AI Visibility Score 12.4/100

Average Visibility Index across 5 tested entities.

Competitive Position off-price merchandise sourcing strategy

TJX You are here

#1

Strongest: off-price merchandise sourcing strategy · #1 · VI 62

Weakest: customer-centric value proposition · N/A · VI 0

#1

Avg Rank

20%

LLM Confidence

15%

Brand Discovery

2.6

Brand Target

14.4%

Brand Match

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#67

Expedia Group

EXPE Internet Services and Retailing expediagroup.com $30.5B

Low AI Presence

Large public brand with below-target AI discovery.

AI Visibility Score 8.4/100

Average Visibility Index across 5 tested entities.

Competitive Position global travel marketplace strategies

Expedia Group You are here

#1

Strongest: global travel marketplace strategies · #5 · VI 42

Weakest: hospitality and leisure technology innovations · N/A · VI 0

#5

Avg Rank

15.6%

LLM Confidence

10%

Brand Discovery

0

Brand Target

20%

Brand Match

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#68

Penske Automotive Group

PAG Automotive Retailing, Services penskeautomotive.com $7.2B

AI Visibility Gap

Fortune 500 company with weaker AI ranking depth than expected.

AI Visibility Score 8.2/100

Average Visibility Index across 5 tested entities.

Competitive Position vehicle sales and leasing

AutoNation

#1

Penske Automotive Group You are here

#2

Strongest: vehicle sales and leasing · #14 · VI 28

Weakest: auto repair service management · N/A · VI 0

#17

Avg Rank

7.2%

LLM Confidence

15%

Brand Discovery

2.6

Brand Target

40%

Brand Match

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#69

Levi Strauss

LEVI Apparel levistrauss.com $5.7B

AI Visibility Score 7.6/100

Average Visibility Index across 5 tested entities.

Competitive Position denim fabric manufacturing processes

Levi Strauss You are here

#1

Strongest: denim fabric manufacturing processes · #12 · VI 38

Weakest: ethical fashion industry practices · N/A · VI 0

#12

Avg Rank

12.8%

LLM Confidence

10%

Brand Discovery

0

Brand Target

16%

Brand Match

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#70

PriceSmart

PSMT General Merchandisers pricesmart.com $2.4B

AI Visibility Score 5.6/100

Average Visibility Index across 5 tested entities.

Competitive Position membership-based retail warehouse experience

PriceSmart You are here

#1

Strongest: membership-based retail warehouse experience · #7 · VI 28

Weakest: bulk purchase discount opportunities · N/A · VI 0

#7

Avg Rank

9.2%

LLM Confidence

5%

Brand Discovery

2.6

Brand Target

20%

Brand Match

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#71

Lithia Motors

LAD Automotive Retailing, Services lithiainvestorrelations.com $5.7B

AI Visibility Gap

Fortune 500 company with weaker AI ranking depth than expected.

AI Visibility Score 2.8/100

Average Visibility Index across 5 tested entities.

Competitive Position automotive investor relations

Lithia Motors You are here

#1

Strongest: automotive investor relations · #18 · VI 14

Weakest: corporate governance and compliance · N/A · VI 0

#18

Avg Rank

1%

LLM Confidence

5%

Brand Discovery

2.6

Brand Target

20%

Brand Match

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#72

ARKO

ARKO Specialty Retailers: Other arkocorp.com $1.1B

AI Visibility Score 0/100

Average Visibility Index across 5 tested entities.

Competitive Position dietary supplements manufacturing

ARKO You are here

#1

Strongest: dietary supplements manufacturing · N/A · VI 0

Weakest: dietary supplements manufacturing · N/A · VI 0

N/A

Avg Rank

0%

LLM Confidence

0%

Brand Discovery

0

Brand Target

0%

Brand Match

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#73

Avis Budget Group

CAR Automotive Retailing, Services avisbudgetgroup.com $14.2B

Low AI Presence

Large public brand with below-target AI discovery.

AI Visibility Score 0/100

Average Visibility Index across 5 tested entities.

Competitive Position car leasing options

Avis Budget Group You are here

#1

Strongest: car leasing options · N/A · VI 0

Weakest: car leasing options · N/A · VI 0

N/A

Avg Rank

0%

LLM Confidence

0%

Brand Discovery

0

Brand Target

0%

Brand Match

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#74

Deckers Outdoor

DECK Apparel deckers.com $7.5B

AI Visibility Score 0/100

Average Visibility Index across 5 tested entities.

Competitive Position comfortable lifestyle sandals

Deckers Outdoor You are here

#1

Strongest: comfortable lifestyle sandals · N/A · VI 0

Weakest: comfortable lifestyle sandals · N/A · VI 0

N/A

Avg Rank

0%

LLM Confidence

0%

Brand Discovery

0

Brand Target

0%

Brand Match

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#75

Designer Brands

DBI Apparel designerbrands.com $991M

AI Visibility Score 0/100

Average Visibility Index across 5 tested entities.

Competitive Position affordable stylish shoes shopping

Designer Brands You are here

#1

Strongest: affordable stylish shoes shopping · N/A · VI 0

Weakest: affordable stylish shoes shopping · N/A · VI 0

N/A

Avg Rank

0%

LLM Confidence

0%

Brand Discovery

0

Brand Target

0%

Brand Match

View Full Report Compare Copy Snapshot

#76

G-III Apparel Group

GIII Apparel giii.com $1.3B

AI Visibility Score 0/100

Average Visibility Index across 5 tested entities.

Competitive Position fashion outerwear collections

G-III Apparel Group You are here

#1

Strongest: fashion outerwear collections · N/A · VI 0

Weakest: fashion outerwear collections · N/A · VI 0

N/A

Avg Rank

0%

LLM Confidence

0%

Brand Discovery

0

Brand Target

0%

Brand Match

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#77

Genesco

GCO Apparel genesco.com $869M

AI Visibility Score 0/100

Average Visibility Index across 5 tested entities.

Competitive Position consumer shopping behavior

Genesco You are here

#1

Strongest: consumer shopping behavior · N/A · VI 0

Weakest: consumer shopping behavior · N/A · VI 0

N/A

Avg Rank

0%

LLM Confidence

0%

Brand Discovery

0

Brand Target

0%

Brand Match

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#78

Guess

GES Apparel guess.com $1.3B

AI Visibility Score 0/100

Average Visibility Index across 5 tested entities.

Competitive Position contemporary accessories and footwear

Guess You are here

#1

Strongest: contemporary accessories and footwear · N/A · VI 0

Weakest: contemporary accessories and footwear · N/A · VI 0

N/A

Avg Rank

0%

LLM Confidence

0%

Brand Discovery

0

Brand Target

0%

Brand Match

View Full Report Compare Copy Snapshot

#79

Kontoor Brands

KTB Apparel kontoorbrands.com $2.3B

AI Visibility Score 0/100

Average Visibility Index across 5 tested entities.

Competitive Position ethical supply chain management

Kontoor Brands You are here

#1

Strongest: ethical supply chain management · N/A · VI 0

Weakest: ethical supply chain management · N/A · VI 0

N/A

Avg Rank

0%

LLM Confidence

0%

Brand Discovery

0

Brand Target

0%

Brand Match

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#80

Rush Enterprises

RUSHB Automotive Retailing, Services rushenterprises.com $2.8B

AI Visibility Score 0/100

Average Visibility Index across 5 tested entities.

Competitive Position commercial vehicle solutions provider

Rush Enterprises You are here

#1

Strongest: commercial vehicle solutions provider · N/A · VI 0

Weakest: commercial vehicle solutions provider · N/A · VI 0

N/A

Avg Rank

0%

LLM Confidence

0%

Brand Discovery

0

Brand Target

0%

Brand Match

View Full Report Compare Copy Snapshot

#81

Tapestry

TPR Apparel tapestry.com $9.8B

AI Visibility Score 0/100

Average Visibility Index across 5 tested entities.

Competitive Position global lifestyle brand offerings

Tapestry You are here

#1

Strongest: global lifestyle brand offerings · N/A · VI 0

Weakest: global lifestyle brand offerings · N/A · VI 0

N/A

Avg Rank

0%

LLM Confidence

0%

Brand Discovery

0

Brand Target

0%

Brand Match

View Full Report Compare Copy Snapshot

#82

Under Armour

UAA Apparel https $7.7B

AI Visibility Score 0/100

Average Visibility Index across 5 tested entities.

Competitive Position high-performance training gear

Under Armour You are here

#1

Strongest: high-performance training gear · N/A · VI 0

Weakest: high-performance training gear · N/A · VI 0

N/A

Avg Rank

0%

LLM Confidence

0%

Brand Discovery

0

Brand Target

0%

Brand Match

View Full Report Compare Copy Snapshot

#83

Wolverine World Wide

WWW Apparel wolverineworldwide.com $1.8B

AI Visibility Score 0/100

Average Visibility Index across 5 tested entities.

Competitive Position durable work boots technology

Wolverine World Wide You are here

#1

Strongest: durable work boots technology · N/A · VI 0

Weakest: durable work boots technology · N/A · VI 0

N/A

Avg Rank

0%

LLM Confidence

0%

Brand Discovery

0

Brand Target

0%

Brand Match

View Full Report Compare Copy Snapshot