Foot Locker AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Foot Locker (footlocker.com) points to a low but measurable level of exposure in AI results, with youth athletic fashion styles leading AI exposure on a Visibility Index of 90, an average rank of 10.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to Foot Locker, the average Visibility Index is about 34, with limited LLM confidence at roughly 39% and limited brand discovery around 35%. For the top entity youth athletic fashion styles, AI responses show solid confidence at about 74% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, casual lifestyle shoes selection, holds a low Visibility Index of 31 with limited discovery (about 25% of responses) and moderate confidence near 56%. Sneaker culture and trends also contributes to the brand’s footprint, with a Visibility Index of 30, limited discovery close to 25% and moderate confidence around 52%. In summary, Foot Locker has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.

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Company Name: Foot Locker

Website: footlocker.com

Stock Symbol: FL

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Relevant Entities

Athletic footwear and apparel Sportswear for performance enhancement Sneaker culture and trends Casual lifestyle shoes selection Youth athletic fashion styles See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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