Kroger AI Brand Visibility (November, 2025)

AI BRAND VISIBILITY CHART

ChatGPT Visibility Report

Executive Visibility Summary

AI Brand Visibility for Kroger (thekrogerco.com) reflects a low but measurable level of exposure in AI results, where fresh food and produce is the strongest entity with a Visibility Index of 98, typical rank around 3.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Kroger, the average Visibility Index is about 39, with limited LLM confidence at roughly 37% and moderate brand discovery around 40%. For the top entity fresh food and produce, AI responses show very strong confidence at about 96% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, grocery store chain operations, holds a strong Visibility Index of 95 with very strong discovery (about 100% of responses) and very strong confidence near 87%. Taken together, these results show that Kroger is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

AI BRAND ENTITY REPORT

Entity	Website	Rank (Avg)	LLM Confidence	Brand Appearance	Brand Discovery	Brand Target	Brand Match
supply chain management systems	thekrogerco.com	0	0%	0/0	0%	0	0%

online shopping services	thekrogerco.com	0	0%	0/0	0%	0	0%

customer loyalty programs	thekrogerco.com	0	0%	0/0	0%	0	0%

fresh food and produce	thekrogerco.com	3	96%	4/4	100%	100	100%

grocery store chain operations	thekrogerco.com	2	87%	4/4	100%	100	100%

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Company Overview

Company Name: Kroger

Website: thekrogerco.com

Stock Symbol: KR

About:

Kroger delivers fresh groceries, household essentials, and trusted brands. Experience convenient online shopping with personalized deals for every lifestyle at a store committed to customer satisfaction.

AI Brand Visibility Targets

Relevant Entities

Supply chain management systems
Online shopping services
Customer loyalty programs
Fresh food and produce
Grocery store chain operations

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About RankLens

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Metric Definitions

Rank (Avg): Average ranking position of the entity across all sampling iterations (lower is better).
LLM Confidence: The normalized confidence score the LLM reports for its answers including your brand.
Brand Appearance: How many times the brand or website appears in the sampled responses out of total iterations.
Brand Discovery: The probability (as a percentage) that the brand appears in an LLM response for the tested entities.
Brand Target: A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.
Brand Match: Accuracy of matching the results to the intended brand name or website.
Visibility Index: An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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