Kroger AI Brand Visibility (January, 2026)

ChatGPT Visibility Report

AI Brand Visibility for Kroger (thekrogerco.com) shows a low but measurable level of exposure in AI results, led by fresh food and produce with a Visibility Index of 98, an average rank of 3.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Kroger, the average Visibility Index is about 39, with limited LLM confidence at roughly 37% and moderate brand discovery around 40%. For the top entity fresh food and produce, AI responses show very strong confidence at about 96% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, grocery store chain operations shows strong visibility, combining a Visibility Index of 95 with very strong discovery near 100% and very strong confidence near 87%. Taken together, these results show that Kroger is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

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Company Name: Kroger

Website: thekrogerco.com

Stock Symbol: KR

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Relevant Entities

Supply chain management systems Online shopping services Customer loyalty programs Fresh food and produce Grocery store chain operations See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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