Household Products Sector AI Brand Visibility Leaderboard

#1

Kimberly-Clark

KMB Household and Personal Products kimberly-clark.com $41.5B

AI Visibility Score 72.8/100

Average Visibility Index across 5 tested entities.

Competitive Position essential household items production

Kimberly-Clark You are here

#1

Strongest: essential household items production · #3 · VI 92

Weakest: sustainable materials development · N/A · VI 0

#5.8

Avg Rank

60.8%

LLM Confidence

80%

Brand Discovery

80

Brand Target

80%

Brand Match

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#2

Steelcase

SCS Home Equipment, Furnishings steelcase.com $1.3B

AI Visibility Score 67.8/100

Average Visibility Index across 5 tested entities.

Competitive Position ergonomic seating and desk systems

Steelcase You are here

#1

Strongest: ergonomic seating and desk systems · #2 · VI 99

Weakest: collaborative work environment strategies · #17 · VI 17

#4.4

Avg Rank

83%

LLM Confidence

75%

Brand Discovery

47.8

Brand Target

100%

Brand Match

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#3

Sleep Number

SNBR Household and Personal Products sleepnumber.com $1.1B

AI Visibility Score 66.4/100

Average Visibility Index across 5 tested entities.

Competitive Position sleep quality monitoring tools

Sleep Number You are here

#1

Strongest: sleep quality monitoring tools · #11 · VI 84

Weakest: adjustable sleep technology solutions · #310 · VI 62

#64.8

Avg Rank

91.2%

LLM Confidence

80%

Brand Discovery

30.4

Brand Target

100%

Brand Match

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#4

Bed Bath & Beyond

BBBY Home Equipment, Furnishings bedbathandbeyond.com $2.2B

AI Visibility Score 65.8/100

Average Visibility Index across 5 tested entities.

Competitive Position kitchen and dining essentials

Bed Bath & Beyond You are here

#1

Strongest: kitchen and dining essentials · #5 · VI 90

Weakest: furniture for household spaces · N/A · VI 0

#5.3

Avg Rank

62.2%

LLM Confidence

75%

Brand Discovery

62.6

Brand Target

80%

Brand Match

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#5

Clorox

CLX Household and Personal Products thecloroxcompany.com $17.1B

AI Visibility Score 63.2/100

Average Visibility Index across 5 tested entities.

Competitive Position household cleaning products

Clorox You are here

#1

Church & Dwight

#2

Procter & Gamble

#3

Strongest: household cleaning products · #1 · VI 99

Weakest: eco-friendly cleaning options · N/A · VI 0

#1.3

Avg Rank

76.8%

LLM Confidence

70%

Brand Discovery

45.2

Brand Target

80%

Brand Match

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#6

Mattel

MAT Toys, Sporting Goods mattel.com $7.8B

AI Visibility Score 50.4/100

Average Visibility Index across 5 tested entities.

Competitive Position classic dolls and action figures

Mattel You are here

#1

Strongest: classic dolls and action figures · #1 · VI 99

Weakest: children's educational toys · N/A · VI 0

#3.7

Avg Rank

55.4%

LLM Confidence

55%

Brand Discovery

42.6

Brand Target

60%

Brand Match

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#7

Mattress Firm Group

Household and Personal Products mattressfirm.com N/A

AI Visibility Score 41.8/100

Average Visibility Index across 5 tested entities.

Competitive Position quality rest products guide

Mattress Firm Group You are here

#1

Strongest: quality rest products guide · #4 · VI 93

Weakest: bedding and sleep accessories · N/A · VI 0

#5.7

Avg Rank

51.8%

LLM Confidence

50%

Brand Discovery

25.2

Brand Target

55.2%

Brand Match

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#8

Hasbro

HAS Toys, Sporting Goods hasbro.com $11.4B

Low AI Presence

Large public brand with below-target AI discovery.

AI Visibility Score 36.8/100

Average Visibility Index across 5 tested entities.

Competitive Position board games and collectibles

Hasbro You are here

#1

Strongest: board games and collectibles · #7 · VI 87

Weakest: creative storytelling activities · N/A · VI 0

#6.7

Avg Rank

43.8%

LLM Confidence

45%

Brand Discovery

22.6

Brand Target

60%

Brand Match

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#9

Church & Dwight

CHD Household and Personal Products churchdwight.com $24.1B

Low AI Presence

Large public brand with below-target AI discovery.

AI Visibility Score 19.2/100

Average Visibility Index across 5 tested entities.

Competitive Position consumer goods manufacturer

Church & Dwight You are here

#1

Strongest: consumer goods manufacturer · #15 · VI 96

Weakest: health and wellness solutions · N/A · VI 0

#15

Avg Rank

18%

LLM Confidence

20%

Brand Discovery

20

Brand Target

20%

Brand Match

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#10

Masco

MAS Home Equipment, Furnishings masco.com $12.1B

Low AI Presence

Large public brand with below-target AI discovery.

AI Visibility Score 17.6/100

Average Visibility Index across 5 tested entities.

Competitive Position building products manufacturing company

Masco You are here

#1

Strongest: building products manufacturing company · #10 · VI 88

Weakest: construction materials supplier services · N/A · VI 0

#10

Avg Rank

13.4%

LLM Confidence

20%

Brand Discovery

20

Brand Target

15.2%

Brand Match

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#11

Leggett & Platt

LEG Home Equipment, Furnishings leggett.com $4.7B

AI Visibility Score 17.2/100

Average Visibility Index across 5 tested entities.

Competitive Position adjustable bed components

Leggett & Platt You are here

#1

Strongest: adjustable bed components · #1 · VI 48

Weakest: home lifestyle products · N/A · VI 0

#4.5

Avg Rank

32%

LLM Confidence

20%

Brand Discovery

0

Brand Target

40%

Brand Match

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#12

Procter & Gamble

PG Household and Personal Products pg.com $345.6B

Low AI Presence

Large public brand with below-target AI discovery.

AI Visibility Score 11.8/100

Average Visibility Index across 5 tested entities.

Competitive Position personal care items

Procter & Gamble You are here

#1

Church & Dwight

#2

Strongest: personal care items · #6 · VI 59

Weakest: family hygiene practices · N/A · VI 0

#6

Avg Rank

11%

LLM Confidence

5%

Brand Discovery

20

Brand Target

20%

Brand Match

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#13

Spectrum Brands Holdings

SPB Household and Personal Products spectrumbrands.com $3.6B

AI Visibility Score 11/100

Average Visibility Index across 5 tested entities.

Competitive Position consumer product manufacturing

Spectrum Brands Holdings You are here

#1

Strongest: consumer product manufacturing · #13 · VI 42

Weakest: home and garden solutions · N/A · VI 0

#14

Avg Rank

17.6%

LLM Confidence

10%

Brand Discovery

5.2

Brand Target

28.4%

Brand Match

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#14

Mohawk Industries

MHK Home Equipment, Furnishings mohawkind.com $8.1B

AI Visibility Score 8.8/100

Average Visibility Index across 5 tested entities.

Competitive Position hard surface materials industry

Mohawk Industries You are here

#1

Strongest: hard surface materials industry · #1 · VI 44

Weakest: eco-friendly interior products · N/A · VI 0

#1

Avg Rank

18.8%

LLM Confidence

5%

Brand Discovery

2.6

Brand Target

20%

Brand Match

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#15

Coty

COTY Household and Personal Products coty.com $7.5B

AI Visibility Score 8.8/100

Average Visibility Index across 5 tested entities.

Competitive Position fragrance development and marketing

Coty You are here

#1

Strongest: fragrance development and marketing · #7 · VI 44

Weakest: beauty and personal care products · N/A · VI 0

#7

Avg Rank

16.8%

LLM Confidence

10%

Brand Discovery

0

Brand Target

20%

Brand Match

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#16

Central Garden & Pet

CENT Household and Personal Products central.com $2.3B

AI Visibility Score 0/100

Average Visibility Index across 5 tested entities.

Competitive Position home improvement tools

Central Garden & Pet You are here

#1

Strongest: home improvement tools · N/A · VI 0

Weakest: home improvement tools · N/A · VI 0

N/A

Avg Rank

0%

LLM Confidence

0%

Brand Discovery

0

Brand Target

0%

Brand Match

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#17

Colgate-Palmolive

CL Household and Personal Products colgatepalmolive.com $63.7B

Low AI Presence

Large public brand with below-target AI discovery.

AI Visibility Score 0/100

Average Visibility Index across 5 tested entities.

Competitive Position household cleaning essentials

Colgate-Palmolive You are here

#1

Strongest: household cleaning essentials · N/A · VI 0

Weakest: household cleaning essentials · N/A · VI 0

N/A

Avg Rank

0%

LLM Confidence

0%

Brand Discovery

0

Brand Target

0%

Brand Match

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#18

Energizer Holdings

ENR Household and Personal Products energizerholdings.com $2.2B

AI Visibility Score 0/100

Average Visibility Index across 5 tested entities.

Competitive Position battery technology innovation

Energizer Holdings You are here

#1

Strongest: battery technology innovation · N/A · VI 0

Weakest: battery technology innovation · N/A · VI 0

N/A

Avg Rank

0%

LLM Confidence

0%

Brand Discovery

0

Brand Target

0%

Brand Match

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#19

HNI

HNI Home Equipment, Furnishings hnicorp.com $1.6B

AI Visibility Score 0/100

Average Visibility Index across 5 tested entities.

Competitive Position collaborative workspace environments

HNI You are here

#1

MillerKnoll

#2

Strongest: collaborative workspace environments · N/A · VI 0

Weakest: collaborative workspace environments · N/A · VI 0

N/A

Avg Rank

0%

LLM Confidence

0%

Brand Discovery

0

Brand Target

0%

Brand Match

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#20

MillerKnoll

MLKN Home Equipment, Furnishings millerknoll.com $2.6B

AI Visibility Score 0/100

Average Visibility Index across 5 tested entities.

Competitive Position collaborative workspace environments

HNI

#1

MillerKnoll You are here

#2

Strongest: collaborative workspace environments · N/A · VI 0

Weakest: collaborative workspace environments · N/A · VI 0

N/A

Avg Rank

0%

LLM Confidence

0%

Brand Discovery

0

Brand Target

0%

Brand Match

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#21

Newell Brands

NWL Home Equipment, Furnishings newellbrands.com $8.9B

AI Visibility Score 0/100

Average Visibility Index across 5 tested entities.

Competitive Position consumer goods product innovation

Newell Brands You are here

#1

Strongest: consumer goods product innovation · N/A · VI 0

Weakest: consumer goods product innovation · N/A · VI 0

N/A

Avg Rank

0%

LLM Confidence

0%

Brand Discovery

0

Brand Target

0%

Brand Match

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#22

Stanley Black & Decker

SWK Home Equipment, Furnishings stanleyblackanddecker.com $22.8B

Low AI Presence

Large public brand with below-target AI discovery.

AI Visibility Score 0/100

Average Visibility Index across 5 tested entities.

Competitive Position hand tools and accessories

Stanley Black & Decker You are here

#1

Strongest: hand tools and accessories · N/A · VI 0

Weakest: hand tools and accessories · N/A · VI 0

N/A

Avg Rank

0%

LLM Confidence

0%

Brand Discovery

0

Brand Target

0%

Brand Match

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