RankLens AI Brand Visibility Report

Clorox

CLX Household Products Leaderboard Household and Personal Products thecloroxcompany.com November, 2026
Run Latest Report
63
Visibility Index
70%
Brand Discovery
5
Entities Tested
80%
Brand Match
AI BRAND VISIBILITY CHART

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Executive Visibility Summary

AI Brand Visibility for Clorox (thecloroxcompany.com) indicates a developing but still below-target level of exposure in AI results, with household cleaning products currently at the top of the list on a Visibility Index of 99, an average rank of 1.0, and discovery close to 100%. Across all 5 entities linked to Clorox, the average Visibility Index is about 63, with solid LLM confidence at roughly 77% and solid brand discovery around 70%. For the top entity household cleaning products, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, stain removal techniques, holds a strong Visibility Index of 96 with very strong discovery (about 100% of responses) and very strong confidence near 92%. Another key entity, disinfectant and sanitizing solutions, holds a below target Visibility Index of 62 with solid discovery (about 75% of responses) and very strong confidence near 100%. Taken as a whole, these findings give Clorox a concrete view of where AI models recognise the brand today and where targeted improvements can deliver the most lift.

AI BRAND ENTITY REPORT
Entity Website Rank (Avg) LLM Confidence Brand Appearance (SoV) Brand Discovery Brand Target Brand Match Visibility Index
household cleaning products thecloroxcompany.com 1 100% 4/4 / (5%) 100% 100 100%
disinfectant and sanitizing solutions thecloroxcompany.com 1 100% 3/4 / (3.75%) 75% 13 100%
stain removal techniques thecloroxcompany.com 2 92% 4/4 / (5%) 100% 100 100%
surface cleanliness innovations thecloroxcompany.com 1 92% 3/4 / (3.75%) 75% 13 100%
eco-friendly cleaning options thecloroxcompany.com 0 0% 0/0 / (0%) 0% 0 0%
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