RankLens RankLens
November 2025 data · ChatGPT responses

Chemicals Sector AI Brand Visibility Leaderboard

Competitive rankings for brands measured by AI search visibility, discovery, confidence, match quality, and average rank across RankLens entity tests.

29
Companies Ranked
5.0
Avg Entities Tested
39.5%
Avg Discovery
$598.7B
Tracked Market Cap
Competitive Landscape

Top Brands by Entity

Switch entities to see which brands AI systems surface first.
#1

H.B. Fuller

FUL Chemicals hbfuller.com $3.5B
AI Visibility Score 74.8/100
Average Visibility Index across 5 tested entities.
Competitive Position performance adhesives applications
H.B. Fuller You are here
#1
Strongest: performance adhesives applications · #3 · VI 97
Weakest: specialty chemical products · #18 · VI 37
#5.8
Avg Rank
73.2%
LLM Confidence
90%
Brand Discovery
65.2
Brand Target
81%
Brand Match
View Full Report
#2

DuPont

DD Chemicals dupont.com $37.7B
AI Visibility Score 67.4/100
Average Visibility Index across 5 tested entities.
Competitive Position chemical manufacturing expertise
DuPont You are here
#1
Strongest: chemical manufacturing expertise · #2 · VI 99
Weakest: sustainable agricultural solutions · N/A · VI 0
#7.3
Avg Rank
76.8%
LLM Confidence
65%
Brand Discovery
62.6
Brand Target
80%
Brand Match
View Full Report
#3

Eastman Chemical

EMN Chemicals eastman.com $14.5B
AI Visibility Score 63.2/100
Average Visibility Index across 5 tested entities.
Competitive Position polymer technology innovations
Eastman Chemical You are here
#1
Strongest: polymer technology innovations · #7 · VI 96
Weakest: environmental sustainability initiatives · N/A · VI 0
#8.5
Avg Rank
54.2%
LLM Confidence
75%
Brand Discovery
62.6
Brand Target
56%
Brand Match
View Full Report
#4

Air Products & Chemicals

APD Chemicals airproducts.com $55.4B
AI Visibility Score 57.8/100
Average Visibility Index across 5 tested entities.
Competitive Position industrial gas supply solutions
Air Products & Chemicals You are here
#1
Strongest: industrial gas supply solutions · #2 · VI 97
Weakest: energy efficiency in manufacturing · N/A · VI 0
#7.5
Avg Rank
60.2%
LLM Confidence
70%
Brand Discovery
45.2
Brand Target
80%
Brand Match
View Full Report
#5

Scotts Miracle-Gro

SMG Chemicals scotts.com $6.8B
AI Visibility Score 54.4/100
Average Visibility Index across 5 tested entities.
Competitive Position lawn care and maintenance
Scotts Miracle-Gro You are here
#1
Strongest: lawn care and maintenance · #1 · VI 98
Weakest: outdoor landscaping resources · #19 · VI 18
#68.6
Avg Rank
72.2%
LLM Confidence
65%
Brand Discovery
27.8
Brand Target
100%
Brand Match
View Full Report
#6

Dow

DOW Chemicals dow.com $38.2B
AI Visibility Score 48.2/100
Average Visibility Index across 5 tested entities.
Competitive Position specialty polymers development
Dow You are here
#1
Celanese
#2
Strongest: specialty polymers development · #5 · VI 96
Weakest: environmental impact reduction · N/A · VI 0
#9.3
Avg Rank
68.6%
LLM Confidence
55%
Brand Discovery
22.6
Brand Target
80%
Brand Match
View Full Report
#7

Cabot

CBT Chemicals cabotcorp.com $3.9B
AI Visibility Score 45.8/100
Average Visibility Index across 5 tested entities.
Competitive Position industrial rubber reinforcement technologies
Cabot You are here
#1
Strongest: industrial rubber reinforcement technologies · #2 · VI 99
Weakest: sustainable manufacturing practices · N/A · VI 0
#7.8
Avg Rank
56%
LLM Confidence
55%
Brand Discovery
27.8
Brand Target
80%
Brand Match
View Full Report
#8

Ashland

ASH Chemicals ashland.com $5.6B
AI Visibility Score 43.2/100
Average Visibility Index across 5 tested entities.
Competitive Position specialty chemicals for industries
Ashland You are here
#1
Univar Solutions
#2
RPM International
#3
Strongest: specialty chemicals for industries · #8 · VI 90
Weakest: advanced materials and solutions · N/A · VI 0
#10.7
Avg Rank
33.2%
LLM Confidence
55%
Brand Discovery
42.6
Brand Target
60%
Brand Match
View Full Report
#9

3M

MMM Chemicals 3m.com $75.2B
Low AI Presence
Large public brand with below-target AI discovery.
AI Visibility Score 39/100
Average Visibility Index across 5 tested entities.
Competitive Position workplace safety products
3M You are here
#1
Strongest: workplace safety products · #4 · VI 97
Weakest: advanced manufacturing processes · N/A · VI 0
#4.3
Avg Rank
51.6%
LLM Confidence
45%
Brand Discovery
22.6
Brand Target
43.4%
Brand Match
View Full Report
#10

International Flavors & Fragrances

IFF Chemicals iff.com $33.5B
Low AI Presence
Large public brand with below-target AI discovery.
AI Visibility Score 38.6/100
Average Visibility Index across 5 tested entities.
Competitive Position flavor and fragrance development
International Flavors & Fragrances You are here
#1
Strongest: flavor and fragrance development · #1 · VI 62
Weakest: sustainable product solutions · N/A · VI 0
#5
Avg Rank
69.2%
LLM Confidence
45%
Brand Discovery
2.6
Brand Target
72.8%
Brand Match
View Full Report
#11

FMC

FMC Chemicals fmc.com $16.6B
Low AI Presence
Large public brand with below-target AI discovery.
AI Visibility Score 37/100
Average Visibility Index across 5 tested entities.
Competitive Position crop protection technology advancements
FMC You are here
#1
Strongest: crop protection technology advancements · #5 · VI 98
Weakest: agricultural solutions and innovations · N/A · VI 0
#5
Avg Rank
32.2%
LLM Confidence
40%
Brand Discovery
40
Brand Target
19.2%
Brand Match
View Full Report
#12

Sherwin-Williams

SHW Chemicals sherwin-williams.com $65.0B
Low AI Presence
Large public brand with below-target AI discovery.
AI Visibility Score 36.2/100
Average Visibility Index across 5 tested entities.
Competitive Position interior and exterior paint
Sherwin-Williams You are here
#1
Strongest: interior and exterior paint · #1 · VI 62
Weakest: professional painting services · N/A · VI 0
#9
Avg Rank
57.2%
LLM Confidence
45%
Brand Discovery
7.8
Brand Target
80%
Brand Match
View Full Report
#13

Univar Solutions

UNVR Chemicals univarsolutions.com $5.5B
AI Visibility Score 36/100
Average Visibility Index across 5 tested entities.
Competitive Position industrial ingredient sourcing
Univar Solutions You are here
#1
Strongest: industrial ingredient sourcing · #1 · VI 99
Weakest: laboratory chemical supplies · N/A · VI 0
#6.7
Avg Rank
44%
LLM Confidence
40%
Brand Discovery
25.2
Brand Target
60%
Brand Match
View Full Report
#14

Ecolab

ECL Chemicals ecolab.com $50.5B
Low AI Presence
Large public brand with below-target AI discovery.
AI Visibility Score 35.6/100
Average Visibility Index across 5 tested entities.
Competitive Position industrial cleaning products
Ecolab You are here
#1
Strongest: industrial cleaning products · #3 · VI 62
Weakest: food safety management · N/A · VI 0
#5
Avg Rank
55.6%
LLM Confidence
45%
Brand Discovery
7.8
Brand Target
49.2%
Brand Match
View Full Report
#15

Huntsman

HUN Chemicals huntsman.com $8.0B
AI Visibility Score 35.6/100
Average Visibility Index across 5 tested entities.
Competitive Position specialty chemicals applications
Huntsman You are here
#1
Strongest: specialty chemicals applications · #5 · VI 91
Weakest: advanced materials innovation · N/A · VI 0
#6.5
Avg Rank
28.2%
LLM Confidence
40%
Brand Discovery
40
Brand Target
40%
Brand Match
View Full Report
#16

Celanese

CE Chemicals celanese.com $15.4B
Low AI Presence
Large public brand with below-target AI discovery.
AI Visibility Score 35/100
Average Visibility Index across 5 tested entities.
Competitive Position specialty polymers development
Dow
#1
Celanese You are here
#2
Strongest: specialty polymers development · #6 · VI 88
Weakest: chemical engineering expertise · N/A · VI 0
#8
Avg Rank
26.2%
LLM Confidence
40%
Brand Discovery
40
Brand Target
40%
Brand Match
View Full Report
#17

Chemours

CC Chemicals chemours.com $5.0B
AI Visibility Score 34.8/100
Average Visibility Index across 5 tested entities.
Competitive Position chemical manufacturing and innovation
Chemours You are here
#1
Ashland
#2
Strongest: chemical manufacturing and innovation · #11 · VI 89
Weakest: advanced industrial solutions · N/A · VI 0
#11
Avg Rank
25.4%
LLM Confidence
40%
Brand Discovery
40
Brand Target
40%
Brand Match
View Full Report
#18

Avient

AVNT Chemicals avient.com $4.4B
AI Visibility Score 28.2/100
Average Visibility Index across 5 tested entities.
Competitive Position specialty polymer formulations
Avient You are here
#1
Strongest: specialty polymer formulations · #9 · VI 98
Weakest: advanced color technologies · N/A · VI 0
#6
Avg Rank
37.4%
LLM Confidence
25%
Brand Discovery
22.6
Brand Target
40%
Brand Match
View Full Report
#19

Stepan

SCL Chemicals stepan.com $2.2B
AI Visibility Score 26.8/100
Average Visibility Index across 5 tested entities.
Competitive Position specialty chemical manufacturing solutions
Stepan You are here
#1
Strongest: specialty chemical manufacturing solutions · #15 · VI 72
Weakest: agricultural products for crop protection · N/A · VI 0
#10
Avg Rank
23.4%
LLM Confidence
35%
Brand Discovery
22.6
Brand Target
24%
Brand Match
View Full Report
#20

Olin

OLN Chemicals olin.com $8.1B
AI Visibility Gap
Fortune 500 company with weaker AI ranking depth than expected.
AI Visibility Score 24.6/100
Average Visibility Index across 5 tested entities.
Competitive Position specialty chemicals and solutions
Olin You are here
#1
Strongest: specialty chemicals and solutions · #16 · VI 85
Weakest: industrial applications and services · N/A · VI 0
#14
Avg Rank
17.2%
LLM Confidence
35%
Brand Discovery
22.6
Brand Target
34.4%
Brand Match
View Full Report
#21

Albemarle

ALB Chemicals albemarle.com $25.9B
Low AI Presence
Large public brand with below-target AI discovery.
AI Visibility Score 22.6/100
Average Visibility Index across 5 tested entities.
Competitive Position lithium production and mining
Albemarle You are here
#1
Strongest: lithium production and mining · #1 · VI 62
Weakest: advanced materials innovation technologies · N/A · VI 0
#8.5
Avg Rank
33.4%
LLM Confidence
30%
Brand Discovery
5.2
Brand Target
40%
Brand Match
View Full Report
#22

CF Industries Holdings

CF Chemicals cfindustries.com $21.6B
Low AI Presence
Large public brand with below-target AI discovery.
AI Visibility Score 22/100
Average Visibility Index across 5 tested entities.
Competitive Position nitrogen fertilizer production processes
CF Industries Holdings You are here
#1
Strongest: nitrogen fertilizer production processes · #1 · VI 62
Weakest: environmental impact reduction strategies · N/A · VI 0
#5
Avg Rank
31.4%
LLM Confidence
30%
Brand Discovery
5.2
Brand Target
29.6%
Brand Match
View Full Report
#23

PPG Industries

PPG Chemicals ppg.com $31.0B
Low AI Presence
Large public brand with below-target AI discovery.
AI Visibility Score 19.4/100
Average Visibility Index across 5 tested entities.
Competitive Position coatings and specialty materials
PPG Industries You are here
#1
Strongest: coatings and specialty materials · #1 · VI 62
Weakest: aerospace and defense solutions · N/A · VI 0
#6
Avg Rank
33.4%
LLM Confidence
20%
Brand Discovery
5.2
Brand Target
27%
Brand Match
View Full Report
#24

Mosaic

MOS Chemicals mosaicco.com $24.5B
Low AI Presence
Large public brand with below-target AI discovery.
AI Visibility Score 19/100
Average Visibility Index across 5 tested entities.
Competitive Position crop nutrition and efficiency
Mosaic You are here
#1
Strongest: crop nutrition and efficiency · #2 · VI 95
Weakest: environmental impact assessment · N/A · VI 0
#2
Avg Rank
17.8%
LLM Confidence
20%
Brand Discovery
20
Brand Target
10%
Brand Match
View Full Report
#25

Valvoline

VVV Chemicals valvoline.com $5.7B
AI Visibility Score 19/100
Average Visibility Index across 5 tested entities.
Competitive Position engine oil and lubrication
Valvoline You are here
#1
Strongest: engine oil and lubrication · #2 · VI 59
Weakest: automotive maintenance services · N/A · VI 0
#8.5
Avg Rank
29.6%
LLM Confidence
25%
Brand Discovery
2.6
Brand Target
40%
Brand Match
View Full Report
#26

RPM International

RPM Chemicals rpminc.com $10.6B
Low AI Presence
Large public brand with below-target AI discovery.
AI Visibility Score 13/100
Average Visibility Index across 5 tested entities.
Competitive Position construction materials and coatings
RPM International You are here
#1
Strongest: construction materials and coatings · #6 · VI 34
Weakest: building restoration services · N/A · VI 0
#13
Avg Rank
21.6%
LLM Confidence
15%
Brand Discovery
2.6
Brand Target
40%
Brand Match
View Full Report
#27

Element Solutions

ESI Chemicals elementsolutionsinc.com $5.4B
AI Visibility Score 0/100
Average Visibility Index across 5 tested entities.
Competitive Position advanced materials development
Element Solutions You are here
#1
Strongest: advanced materials development · N/A · VI 0
Weakest: advanced materials development · N/A · VI 0
N/A
Avg Rank
0%
LLM Confidence
0%
Brand Discovery
0
Brand Target
0%
Brand Match
View Full Report
#28

NewMarket

NEU Chemicals newmarket.com $3.3B
AI Visibility Score 0/100
Average Visibility Index across 5 tested entities.
Competitive Position advanced data analytics solutions
NewMarket You are here
#1
Strongest: advanced data analytics solutions · N/A · VI 0
Weakest: advanced data analytics solutions · N/A · VI 0
N/A
Avg Rank
0%
LLM Confidence
0%
Brand Discovery
0
Brand Target
0%
Brand Match
View Full Report
#29

Westlake

WLK Chemicals westlake.com $15.8B
Low AI Presence
Large public brand with below-target AI discovery.
AI Visibility Score 0/100
Average Visibility Index across 5 tested entities.
Competitive Position automotive tire manufacturing industry
Westlake You are here
#1
Strongest: automotive tire manufacturing industry · N/A · VI 0
Weakest: automotive tire manufacturing industry · N/A · VI 0
N/A
Avg Rank
0%
LLM Confidence
0%
Brand Discovery
0
Brand Target
0%
Brand Match
View Full Report
# Company Ticker Industry Avg Rank Low Rank High Rank VI Discovery Market Cap Report
1 H.B. Fuller FUL Chemicals #5.8 #3 #18 74.8 90% $3.5B
2 DuPont DD Chemicals #7.3 #3 #11 67.4 65% $37.7B
3 Eastman Chemical EMN Chemicals #8.5 #6 #14 63.2 75% $14.5B
4 Air Products & Chemicals APD Chemicals #7.5 #3 #13 57.8 70% $55.4B
5 Scotts Miracle-Gro SMG Chemicals #68.6 #4 #19 54.4 65% $6.8B
6 Dow DOW Chemicals #9.3 #9 #18 48.2 55% $38.2B
7 Cabot CBT Chemicals #7.8 #1 #15 45.8 55% $3.9B
8 Ashland ASH Chemicals #10.7 #11 #14 43.2 55% $5.6B
9 3M MMM Chemicals #4.3 #2 #4 39 45% $75.2B
10 International Flavors & Fragrances IFF Chemicals #5 #1 #6 38.6 45% $33.5B
11 FMC FMC Chemicals #5 #5 #5 37 40% $16.6B
12 Sherwin-Williams SHW Chemicals #9 #1 #17 36.2 45% $65.0B
13 Univar Solutions UNVR Chemicals #6.7 #1 #18 36 40% $5.5B
14 Ecolab ECL Chemicals #5 #7 #4 35.6 45% $50.5B
15 Huntsman HUN Chemicals #6.5 #9 #8 35.6 40% $8.0B
16 Celanese CE Chemicals #8 #8 #7 35 40% $15.4B
17 Chemours CC Chemicals #11 #15 #11 34.8 40% $5.0B
18 Avient AVNT Chemicals #6 #3 #3 28.2 25% $4.4B
19 Stepan SCL Chemicals #10 #7 #11 26.8 35% $2.2B
20 Olin OLN Chemicals #14 #14 #14 24.6 35% $8.1B
21 Albemarle ALB Chemicals #8.5 #1 #14 22.6 30% $25.9B
22 CF Industries Holdings CF Chemicals #5 #1 #4 22 30% $21.6B
23 PPG Industries PPG Chemicals #6 #2 #11 19.4 20% $31.0B
24 Mosaic MOS Chemicals #2 #4 #2 19 20% $24.5B
25 Valvoline VVV Chemicals #8.5 #3 #12 19 25% $5.7B
26 RPM International RPM Chemicals #13 #6 #20 13 15% $10.6B
27 Element Solutions ESI Chemicals N/A N/A N/A 0 0% $5.4B
28 NewMarket NEU Chemicals N/A N/A N/A 0 0% $3.3B
29 Westlake WLK Chemicals N/A N/A N/A 0 0% $15.8B
Visibility Gap Analysis

Discovery vs Average Rank

Lower average rank is better. Larger bubbles indicate larger market-cap companies when data is available.
Methodology

How RankLens Measures AI Brand Visibility

RankLens measures brand visibility in AI-generated responses across product and service category queries for each company. Metrics are normalized into a Visibility Index so brands can be compared across entity tests and sector peers.

Avg RankAverage position where the brand appears in AI responses. Lower is better.
LLM ConfidenceHow confident the AI is about brand relevance in sampled responses.
Brand DiscoveryPercent of responses where the brand is mentioned.
Visibility IndexComposite 0-100 score combining discovery, confidence, targeting, and match quality.
API Access