Avient AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Avient (avient.com) shows an extremely low level of exposure in AI results, led by specialty polymer formulations with a Visibility Index of 98, an average rank of 9.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Avient, the average Visibility Index is about 28, with limited LLM confidence at roughly 37% and limited brand discovery around 25%. For the top entity specialty polymer formulations, AI responses show very strong confidence at about 96% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, sustainable material solutions shows low visibility, combining a Visibility Index of 43 with limited discovery near 25% and very strong confidence near 91%. In summary, Avient has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.

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Company Name: Avient

Website: avient.com

Stock Symbol: AVNT

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Relevant Entities

Sustainable material solutions Specialty polymer formulations Advanced color technologies Custom packaging designs Performance enhancing additives See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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