Wholesalers Sector AI Brand Visibility Leaderboard

#1

Sysco

SYY Wholesalers: Food and Grocery sysco.com $44.5B

AI Visibility Gap

Fortune 500 company with weaker AI ranking depth than expected.

AI Visibility Score 69/100

Average Visibility Index across 5 tested entities.

Competitive Position culinary supplies and ingredients

Sysco You are here

#1

Strongest: culinary supplies and ingredients · #310 · VI 96

Weakest: restaurant operational support services · #7 · VI 41

#66.6

Avg Rank

86.6%

LLM Confidence

75%

Brand Discovery

47.8

Brand Target

100%

Brand Match

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#2

MSC Industrial Direct

MSM Wholesalers: Diversified mscdirect.com $4.8B

AI Visibility Score 59/100

Average Visibility Index across 5 tested entities.

Competitive Position industrial supply solutions

MSC Industrial Direct You are here

#1

Fastenal

#2

Strongest: industrial supply solutions · #2 · VI 99

Weakest: supply chain management systems · N/A · VI 0

#5.5

Avg Rank

73.6%

LLM Confidence

60%

Brand Discovery

45.2

Brand Target

80%

Brand Match

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#3

Fastenal

FAST Wholesalers: Diversified fastenal.com $34.2B

AI Visibility Score 50.2/100

Average Visibility Index across 5 tested entities.

Competitive Position industrial supply solutions

MSC Industrial Direct

#1

Fastenal You are here

#2

Strongest: industrial supply solutions · #3 · VI 99

Weakest: inventory control systems · N/A · VI 0

#3.7

Avg Rank

55.2%

LLM Confidence

55%

Brand Discovery

42.6

Brand Target

60%

Brand Match

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#4

Arrow Electronics

ARW Wholesalers: Electronics and Office Equipment arrow.com $7.9B

AI Visibility Score 48.6/100

Average Visibility Index across 5 tested entities.

Competitive Position embedded computing hardware supply

Arrow Electronics You are here

#1

Strongest: embedded computing hardware supply · #2 · VI 92

Weakest: industrial automation and control systems · N/A · VI 0

#4.7

Avg Rank

49.4%

LLM Confidence

55%

Brand Discovery

42.6

Brand Target

60%

Brand Match

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#5

TD Synnex

SNX Wholesalers: Electronics and Office Equipment tdsynnex.com $9.2B

AI Visibility Gap

Fortune 500 company with weaker AI ranking depth than expected.

AI Visibility Score 47.4/100

Average Visibility Index across 5 tested entities.

Competitive Position value-added reseller network

TD Synnex You are here

#1

Strongest: value-added reseller network · #310 · VI 99

Weakest: cloud computing partnerships · N/A · VI 0

#106.7

Avg Rank

53.6%

LLM Confidence

50%

Brand Discovery

40

Brand Target

48.6%

Brand Match

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#6

US Foods Holding

USFD Wholesalers: Food and Grocery usfoods.com $7.3B

AI Visibility Score 47/100

Average Visibility Index across 5 tested entities.

Competitive Position foodservice distribution solutions

US Foods Holding You are here

#1

Strongest: foodservice distribution solutions · #2 · VI 97

Weakest: culinary innovation and trends · N/A · VI 0

#3.3

Avg Rank

55.4%

LLM Confidence

45%

Brand Discovery

42.6

Brand Target

60%

Brand Match

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#7

LKQ

LKQ Wholesalers: Diversified lkqcorp.com $12.9B

Low AI Presence

Large public brand with below-target AI discovery.

AI Visibility Score 46/100

Average Visibility Index across 5 tested entities.

Competitive Position automotive parts distribution services

LKQ You are here

#1

Strongest: automotive parts distribution services · #5 · VI 95

Weakest: aftermarket automotive components · N/A · VI 0

#5.8

Avg Rank

67%

LLM Confidence

45%

Brand Discovery

27.8

Brand Target

61.4%

Brand Match

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#8

A-Mark Precious Metals

AMRK Wholesalers: Diversified amark.com $891M

AI Visibility Gap

Fortune 500 company with weaker AI ranking depth than expected.

AI Visibility Score 46/100

Average Visibility Index across 5 tested entities.

Competitive Position gold and silver investments

A-Mark Precious Metals You are here

#1

Strongest: gold and silver investments · #12 · VI 83

Weakest: physical asset management · N/A · VI 0

#10.3

Avg Rank

46.2%

LLM Confidence

65%

Brand Discovery

27.8

Brand Target

72%

Brand Match

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#9

Applied Industrial Technologies

AIT Wholesalers: Diversified applied.com $3.9B

AI Visibility Score 45.6/100

Average Visibility Index across 5 tested entities.

Competitive Position maintenance repair operations

Applied Industrial Technologies You are here

#1

Strongest: maintenance repair operations · #7 · VI 94

Weakest: motion control systems · N/A · VI 0

#10.3

Avg Rank

40.4%

LLM Confidence

55%

Brand Discovery

42.6

Brand Target

60%

Brand Match

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#10

Core & Main

CNM Wholesalers: Diversified coreandmain.com $5.9B

AI Visibility Score 44/100

Average Visibility Index across 5 tested entities.

Competitive Position utility construction materials supplier

Core & Main You are here

#1

Strongest: utility construction materials supplier · #5 · VI 97

Weakest: sustainable water management systems · N/A · VI 0

#8

Avg Rank

61.6%

LLM Confidence

45%

Brand Discovery

27.8

Brand Target

80%

Brand Match

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#11

United Natural Foods

UNFI Wholesalers: Food and Grocery unfi.com $2.4B

AI Visibility Score 43.2/100

Average Visibility Index across 5 tested entities.

Competitive Position organic product supply chain

United Natural Foods You are here

#1

Strongest: organic product supply chain · #8 · VI 95

Weakest: health-focused retail partnerships · N/A · VI 0

#3.3

Avg Rank

56%

LLM Confidence

50%

Brand Discovery

25.2

Brand Target

51.2%

Brand Match

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#12

Performance Food Group

PFGC Wholesalers: Food and Grocery pfgc.com $7.8B

AI Visibility Score 38.6/100

Average Visibility Index across 5 tested entities.

Competitive Position food distribution services

Performance Food Group You are here

#1

Strongest: food distribution services · #3 · VI 95

Weakest: culinary support programs · N/A · VI 0

#4.7

Avg Rank

52.2%

LLM Confidence

40%

Brand Discovery

25.2

Brand Target

60%

Brand Match

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#13

Boise Cascade

BCC Wholesalers: Diversified bc.com $2.4B

AI Visibility Score 38.4/100

Average Visibility Index across 5 tested entities.

Competitive Position sustainable wood products manufacturing

Boise Cascade You are here

#1

Strongest: sustainable wood products manufacturing · #2 · VI 99

Weakest: construction and renovation services · N/A · VI 0

#5.3

Avg Rank

50.6%

LLM Confidence

40%

Brand Discovery

25.2

Brand Target

60%

Brand Match

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#14

MRC Global

MRC Wholesalers: Diversified mrcglobal.com $995M

AI Visibility Score 37.8/100

Average Visibility Index across 5 tested entities.

Competitive Position industrial pipe supply solutions

MRC Global You are here

#1

Strongest: industrial pipe supply solutions · #2 · VI 97

Weakest: energy sector distribution services · N/A · VI 0

#2

Avg Rank

34.2%

LLM Confidence

40%

Brand Discovery

40

Brand Target

40%

Brand Match

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#15

SpartanNash

SPTN Wholesalers: Food and Grocery spartannash.com $1.2B

AI Visibility Score 36.2/100

Average Visibility Index across 5 tested entities.

Competitive Position grocery retail support services

SpartanNash You are here

#1

Strongest: grocery retail support services · #4 · VI 96

Weakest: community-focused grocery initiatives · N/A · VI 0

#7

Avg Rank

29.6%

LLM Confidence

40%

Brand Discovery

40

Brand Target

40%

Brand Match

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#16

BlueLinx Holdings

BXC Wholesalers: Diversified bluelinxco.com $700M

AI Visibility Score 26.4/100

Average Visibility Index across 5 tested entities.

Competitive Position building materials distribution services

BlueLinx Holdings You are here

#1

Strongest: building materials distribution services · #10 · VI 84

Weakest: material handling and processing · N/A · VI 0

#14.5

Avg Rank

15%

LLM Confidence

25%

Brand Discovery

40

Brand Target

25.6%

Brand Match

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#17

SiteOne Landscape Supply

SITE Wholesalers: Diversified siteone.com $7.3B

AI Visibility Score 24.2/100

Average Visibility Index across 5 tested entities.

Competitive Position landscape supply and materials

SiteOne Landscape Supply You are here

#1

Strongest: landscape supply and materials · #1 · VI 62

Weakest: gardening tools and equipment · N/A · VI 0

#11

Avg Rank

27.6%

LLM Confidence

40%

Brand Discovery

5.2

Brand Target

60%

Brand Match

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#18

GMS

GMS Wholesalers: Diversified gms.com $2.1B

AI Visibility Score 22/100

Average Visibility Index across 5 tested entities.

Competitive Position wholesale building materials distribution

GMS You are here

#1

Strongest: wholesale building materials distribution · #8 · VI 86

Weakest: construction supply chain management · N/A · VI 0

#11.5

Avg Rank

19.6%

LLM Confidence

25%

Brand Discovery

22.6

Brand Target

40%

Brand Match

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#19

Watsco

WSO Wholesalers: Diversified watsco.com $11.8B

Low AI Presence

Large public brand with below-target AI discovery.

AI Visibility Score 19.8/100

Average Visibility Index across 5 tested entities.

Competitive Position hvac distribution and services

Watsco You are here

#1

Strongest: hvac distribution and services · #1 · VI 99

Weakest: air conditioning equipment suppliers · N/A · VI 0

#1

Avg Rank

20%

LLM Confidence

20%

Brand Discovery

20

Brand Target

20%

Brand Match

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#20

Avnet

AVT Wholesalers: Electronics and Office Equipment avnet.com $4.0B

AI Visibility Score 19.6/100

Average Visibility Index across 5 tested entities.

Competitive Position electronic components distribution

Avnet You are here

#1

Strongest: electronic components distribution · #4 · VI 98

Weakest: design engineering support · N/A · VI 0

#4

Avg Rank

19.2%

LLM Confidence

20%

Brand Discovery

20

Brand Target

20%

Brand Match

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#21

WESCO International

WCC Wholesalers: Diversified wesco.com $6.6B

AI Visibility Gap

Fortune 500 company with weaker AI ranking depth than expected.

AI Visibility Score 17.8/100

Average Visibility Index across 5 tested entities.

Competitive Position electrical distribution solutions

WESCO International You are here

#1

Strongest: electrical distribution solutions · #11 · VI 89

Weakest: communication infrastructure systems · N/A · VI 0

#11

Avg Rank

14.2%

LLM Confidence

20%

Brand Discovery

20

Brand Target

20%

Brand Match

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#22

PC Connection

CNXN Wholesalers: Electronics and Office Equipment connection.com $1.4B

AI Visibility Score 17.6/100

Average Visibility Index across 5 tested entities.

Competitive Position technology solutions provider

PC Connection You are here

#1

Strongest: technology solutions provider · #8 · VI 88

Weakest: cloud services consultancy · N/A · VI 0

#8

Avg Rank

13.6%

LLM Confidence

20%

Brand Discovery

20

Brand Target

17.2%

Brand Match

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#23

ScanSource

SCSC Wholesalers: Electronics and Office Equipment scansource.com $891M

AI Visibility Score 17.4/100

Average Visibility Index across 5 tested entities.

Competitive Position technology distribution solutions

ScanSource You are here

#1

Strongest: technology distribution solutions · #5 · VI 87

Weakest: communication technology support · N/A · VI 0

#5

Avg Rank

12.6%

LLM Confidence

20%

Brand Discovery

20

Brand Target

20%

Brand Match

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#24

Pool

POOL Wholesalers: Diversified poolcorp.com $12.6B

Low AI Presence

Large public brand with below-target AI discovery.

AI Visibility Score 12.4/100

Average Visibility Index across 5 tested entities.

Competitive Position swimming pool supplies distribution

Pool You are here

#1

Strongest: swimming pool supplies distribution · #1 · VI 62

Weakest: backyard recreation solutions · N/A · VI 0

#1

Avg Rank

20%

LLM Confidence

15%

Brand Discovery

2.6

Brand Target

8%

Brand Match

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#25

Graybar Electric

Wholesalers: Diversified graybar.com N/A

AI Visibility Score 12.4/100

Average Visibility Index across 5 tested entities.

Competitive Position electrical distribution services

Graybar Electric You are here

#1

Strongest: electrical distribution services · #2 · VI 62

Weakest: construction and renovation materials · N/A · VI 0

#2

Avg Rank

20%

LLM Confidence

15%

Brand Discovery

2.6

Brand Target

20%

Brand Match

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#26

Genuine Parts

GPC Wholesalers: Diversified genpt.com $17.9B

AI Visibility Gap

Fortune 500 company with weaker AI ranking depth than expected.

AI Visibility Score 10.2/100

Average Visibility Index across 5 tested entities.

Competitive Position automotive parts distribution network

Genuine Parts You are here

#1

Strongest: automotive parts distribution network · #16 · VI 28

Weakest: aftermarket automotive components services · N/A · VI 0

#15.5

Avg Rank

16.4%

LLM Confidence

10%

Brand Discovery

5.2

Brand Target

27.8%

Brand Match

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#27

Global Partners

GLP Wholesalers: Diversified globalp.com $927M

AI Visibility Score 0/100

Average Visibility Index across 5 tested entities.

Competitive Position energy supply and distribution

Global Partners You are here

#1

Strongest: energy supply and distribution · N/A · VI 0

Weakest: energy supply and distribution · N/A · VI 0

N/A

Avg Rank

0%

LLM Confidence

0%

Brand Discovery

0

Brand Target

0%

Brand Match

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#28

Kar Auction Services

KAR Wholesalers: Diversified karglobal.com $2.2B

AI Visibility Score 0/100

Average Visibility Index across 5 tested entities.

Competitive Position automotive asset management services

Kar Auction Services You are here

#1

Strongest: automotive asset management services · N/A · VI 0

Weakest: automotive asset management services · N/A · VI 0

N/A

Avg Rank

0%

LLM Confidence

0%

Brand Discovery

0

Brand Target

0%

Brand Match

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