United Natural Foods AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for United Natural Foods (unfi.com) reflects a low but measurable level of exposure in AI results, where organic product supply chain is the strongest entity with a Visibility Index of 95, typical rank around 8.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to United Natural Foods, the average Visibility Index is about 43, with moderate LLM confidence at roughly 56% and moderate brand discovery around 50%. For the top entity organic product supply chain, AI responses show very strong confidence at about 88% and very strong brand match near 85%, indicating strong visibility quality for the strongest touchpoint. Another key entity, grocery wholesale solutions provider, holds a below target Visibility Index of 61 with solid discovery (about 75% of responses) and very strong confidence near 98%. In addition, natural food distribution services shows below target visibility, combining a Visibility Index of 60 with solid discovery near 75% and very strong confidence near 94%. In summary, United Natural Foods has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.

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Company Name: United Natural Foods

Website: unfi.com

Stock Symbol: UNFI

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Relevant Entities

Natural food distribution services Organic product supply chain Grocery wholesale solutions provider Sustainable food sourcing strategies Health-focused retail partnerships See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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