Costco Wholesale AI Brand Visibility (February, 2026)
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Executive Visibility Summary
AI Brand Visibility for Costco Wholesale (costco.com) indicates a developing but still below-target level of exposure in AI results, with membership-based retail warehouse currently at the top of the list on a Visibility Index of 99, an average rank of 8.0, and discovery close to 100%. Across all 5 entities linked to Costco Wholesale, the average Visibility Index is about 67, with solid LLM confidence at roughly 79% and solid brand discovery around 75%. For the top entity membership-based retail warehouse, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, grocery and household goods, holds a strong Visibility Index of 94 with very strong discovery (about 100% of responses) and very strong confidence near 86%. Bulk purchasing discounts also contributes to the brand’s footprint, with a Visibility Index of 62, solid discovery close to 75% and very strong confidence around 100%. Taken as a whole, these findings give Costco Wholesale a concrete view of where AI models recognise the brand today and where targeted improvements can deliver the most lift.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| membership-based retail warehouse | costco.com | 8 | 100% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| bulk purchasing discounts | costco.com | 1 | 100% | 3/4 / (3.75%) | 75% | 13 | 54% | ||||
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| grocery and household goods | costco.com | 4 | 86% | 4/4 / (5%) | 100% | 100 | 54% | ||||
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| wholesale shopping experience | costco.com | 1 | 100% | 3/4 / (3.75%) | 75% | 13 | 54% | ||||
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| value-driven customer savings | costco.com | 18 | 9% | 1/4 / (1.25%) | 25% | 13 | 54% | ||||
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