Transportation Sector AI Brand Visibility Leaderboard

#1

J.B. Hunt Transport Services

JBHT Trucking, Truck Leasing jbhunt.com $21.1B

AI Visibility Score 95.6/100

Average Visibility Index across 5 tested entities.

Competitive Position dedicated contract carriage

J.B. Hunt Transport Services You are here

#1

Werner Enterprises

#2

Strongest: dedicated contract carriage · #2 · VI 99

Weakest: supply chain logistics solutions · #6 · VI 85

#4

Avg Rank

89.8%

LLM Confidence

100%

Brand Discovery

100

Brand Target

92.4%

Brand Match

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#2

Norfolk Southern

NSC Railroads norfolksouthern.com $68.4B

AI Visibility Score 93.4/100

Average Visibility Index across 5 tested entities.

Competitive Position bulk cargo rail transport

Norfolk Southern You are here

#1

Strongest: bulk cargo rail transport · #4 · VI 99

Weakest: freight transportation services · #18 · VI 83

#7.2

Avg Rank

82.8%

LLM Confidence

100%

Brand Discovery

100

Brand Target

100%

Brand Match

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#3

American Airlines Group

AAL Airlines aa.com $9.8B

AI Visibility Score 83.6/100

Average Visibility Index across 5 tested entities.

Competitive Position airline travel services

American Airlines Group You are here

#1

Delta Air Lines

#2

Strongest: airline travel services · #3 · VI 99

Weakest: customer loyalty programs · #5 · VI 44

#5.4

Avg Rank

83.2%

LLM Confidence

90%

Brand Discovery

80

Brand Target

83.2%

Brand Match

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#4

Schneider National

SNDR Transportation and Logistics schneider.com $4.6B

AI Visibility Score 82.4/100

Average Visibility Index across 5 tested entities.

Competitive Position truckload trucking operations

Schneider National You are here

#1

Strongest: truckload trucking operations · #2 · VI 97

Weakest: logistics and supply chain · #10 · VI 33

#5.6

Avg Rank

79.6%

LLM Confidence

90%

Brand Discovery

80

Brand Target

100%

Brand Match

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#5

FedEx

FDX Mail, Package, and Freight Delivery fedex.com $58.6B

AI Visibility Score 82.2/100

Average Visibility Index across 5 tested entities.

Competitive Position package delivery services

United Parcel Service

#1

FedEx You are here

#2

Strongest: package delivery services · #2 · VI 99

Weakest: e-commerce shipping solutions · #5 · VI 60

#2.6

Avg Rank

94.2%

LLM Confidence

90%

Brand Discovery

65.2

Brand Target

100%

Brand Match

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#6

JetBlue Airways

JBLU Airlines jetblue.com $4.8B

AI Visibility Score 78/100

Average Visibility Index across 5 tested entities.

Competitive Position flexible ticketing policies

JetBlue Airways You are here

#1

Strongest: flexible ticketing policies · #5 · VI 96

Weakest: sustainable aviation practices · #310 · VI 22

#67.4

Avg Rank

66.2%

LLM Confidence

90%

Brand Discovery

80

Brand Target

92.6%

Brand Match

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#7

Old Dominion Freight Line

ODFL Trucking, Truck Leasing odfl.com $34.3B

AI Visibility Score 74.6/100

Average Visibility Index across 5 tested entities.

Competitive Position less-than-truckload shipping services

Old Dominion Freight Line You are here

#1

Strongest: less-than-truckload shipping services · #1 · VI 99

Weakest: supply chain management expertise · N/A · VI 0

#4.8

Avg Rank

66.2%

LLM Confidence

80%

Brand Discovery

80

Brand Target

80%

Brand Match

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#8

CSX

CSX Railroads csx.com $81.6B

AI Visibility Score 73.8/100

Average Visibility Index across 5 tested entities.

Competitive Position rail infrastructure development

CSX You are here

#1

Strongest: rail infrastructure development · #15 · VI 97

Weakest: supply chain management systems · N/A · VI 0

#9.5

Avg Rank

63.4%

LLM Confidence

80%

Brand Discovery

80

Brand Target

51.2%

Brand Match

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#9

Southwest Airlines

LUV Airlines southwest.com $27.1B

AI Visibility Score 69.8/100

Average Visibility Index across 5 tested entities.

Competitive Position family-friendly airline policies

Southwest Airlines You are here

#1

Strongest: family-friendly airline policies · #3 · VI 97

Weakest: online ticket booking services · N/A · VI 0

#3.8

Avg Rank

73.8%

LLM Confidence

75%

Brand Discovery

62.6

Brand Target

63.8%

Brand Match

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#10

Delta Air Lines

DAL Airlines delta.com $20.9B

AI Visibility Score 66/100

Average Visibility Index across 5 tested entities.

Competitive Position airline travel services

American Airlines Group

#1

Delta Air Lines You are here

#2

Strongest: airline travel services · #4 · VI 99

Weakest: air transportation solutions · N/A · VI 0

#7

Avg Rank

72.4%

LLM Confidence

65%

Brand Discovery

62.6

Brand Target

72.4%

Brand Match

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#11

United Parcel Service

UPS Mail, Package, and Freight Delivery ups.com $162.4B

AI Visibility Score 64/100

Average Visibility Index across 5 tested entities.

Competitive Position package delivery services

United Parcel Service You are here

#1

FedEx

#2

Strongest: package delivery services · #1 · VI 99

Weakest: e-commerce shipping management · N/A · VI 0

#1.8

Avg Rank

78.6%

LLM Confidence

70%

Brand Discovery

45.2

Brand Target

77.4%

Brand Match

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#12

Werner Enterprises

WERN Trucking, Truck Leasing werner.com $2.7B

AI Visibility Score 62.4/100

Average Visibility Index across 5 tested entities.

Competitive Position dedicated contract carriage

J.B. Hunt Transport Services

#1

Werner Enterprises You are here

#2

Strongest: dedicated contract carriage · #5 · VI 96

Weakest: supply chain management solutions · #18 · VI 17

#10.6

Avg Rank

48.4%

LLM Confidence

80%

Brand Discovery

60

Brand Target

85%

Brand Match

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#13

Ryder System

R Transportation and Logistics ryder.com $4.1B

AI Visibility Score 61.2/100

Average Visibility Index across 5 tested entities.

Competitive Position commercial vehicle rentals

Ryder System You are here

#1

Strongest: commercial vehicle rentals · #2 · VI 97

Weakest: supply chain optimization strategies · N/A · VI 0

#9.3

Avg Rank

58.2%

LLM Confidence

65%

Brand Discovery

62.6

Brand Target

59.6%

Brand Match

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#14

Saia

SAIA Trucking, Truck Leasing saia.com $6.4B

AI Visibility Score 57.2/100

Average Visibility Index across 5 tested entities.

Competitive Position regional logistics solutions

Saia You are here

#1

Strongest: regional logistics solutions · #4 · VI 97

Weakest: intermodal freight delivery · N/A · VI 0

#4.3

Avg Rank

53.4%

LLM Confidence

60%

Brand Discovery

60

Brand Target

48%

Brand Match

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#15

United Airlines Holdings

UAL Airlines united.com $15.0B

AI Visibility Score 56.2/100

Average Visibility Index across 5 tested entities.

Competitive Position air travel services

United Airlines Holdings You are here

#1

Strongest: air travel services · #2 · VI 99

Weakest: customer service support · N/A · VI 0

#6

Avg Rank

50%

LLM Confidence

60%

Brand Discovery

60

Brand Target

41.6%

Brand Match

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#16

Expeditors Intl. of Washington

EXPD Transportation and Logistics expeditors.com $15.1B

AI Visibility Score 55/100

Average Visibility Index across 5 tested entities.

Competitive Position customs brokerage and compliance

Expeditors Intl. of Washington You are here

#1

Strongest: customs brokerage and compliance · #3 · VI 97

Weakest: inventory management and warehousing · N/A · VI 0

#5

Avg Rank

47.4%

LLM Confidence

60%

Brand Discovery

60

Brand Target

30%

Brand Match

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#17

Alaska Air Group

ALK Airlines alaskaair.com $7.3B

AI Visibility Score 54.4/100

Average Visibility Index across 5 tested entities.

Competitive Position regional airline transportation solutions

Alaska Air Group You are here

#1

Strongest: regional airline transportation solutions · #6 · VI 92

Weakest: north american aviation services · N/A · VI 0

#9

Avg Rank

50%

LLM Confidence

70%

Brand Discovery

45.2

Brand Target

71.8%

Brand Match

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#18

C.H. Robinson Worldwide

CHRW Transportation and Logistics chrobinson.com $13.9B

AI Visibility Score 48.8/100

Average Visibility Index across 5 tested entities.

Competitive Position freight transportation and logistics

C.H. Robinson Worldwide You are here

#1

Werner Enterprises

#2

ArcBest

#3

Strongest: freight transportation and logistics · #3 · VI 95

Weakest: supply chain management solutions · N/A · VI 0

#7.7

Avg Rank

50.4%

LLM Confidence

55%

Brand Discovery

42.6

Brand Target

60%

Brand Match

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#19

Harley-Davidson

HOG Transportation Equipment harley-davidson.com $6.1B

AI Visibility Score 45/100

Average Visibility Index across 5 tested entities.

Competitive Position classic american motorcycles culture

Harley-Davidson You are here

#1

Strongest: classic american motorcycles culture · #1 · VI 62

Weakest: custom motorcycle aftermarket parts · N/A · VI 0

#3

Avg Rank

73.6%

LLM Confidence

55%

Brand Discovery

7.8

Brand Target

80%

Brand Match

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#20

Polaris

PII Transportation Equipment polaris.com $6.3B

AI Visibility Score 35.8/100

Average Visibility Index across 5 tested entities.

Competitive Position off-road vehicle manufacturing

Polaris You are here

#1

Strongest: off-road vehicle manufacturing · #1 · VI 62

Weakest: outdoor adventure transportation · N/A · VI 0

#1

Avg Rank

56.6%

LLM Confidence

45%

Brand Discovery

7.8

Brand Target

52%

Brand Match

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#21

Landstar System

LSTR Trucking, Truck Leasing landstar.com $5.6B

AI Visibility Gap

Fortune 500 company with weaker AI ranking depth than expected.

AI Visibility Score 33/100

Average Visibility Index across 5 tested entities.

Competitive Position freight transportation logistics services

Landstar System You are here

#1

Union Pacific

#2

Strongest: freight transportation logistics services · #12 · VI 78

Weakest: customized shipping and delivery options · N/A · VI 0

#12.7

Avg Rank

34.8%

LLM Confidence

40%

Brand Discovery

25.2

Brand Target

41.4%

Brand Match

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#22

GXO Logistics

GXO Transportation and Logistics gxo.com $8.2B

AI Visibility Score 24/100

Average Visibility Index across 5 tested entities.

Competitive Position warehousing and distribution services

GXO Logistics You are here

#1

Strongest: warehousing and distribution services · #4 · VI 97

Weakest: freight transportation optimization strategies · N/A · VI 0

#9

Avg Rank

25.6%

LLM Confidence

25%

Brand Discovery

22.6

Brand Target

36.8%

Brand Match

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#23

Union Pacific

UNP Railroads up.com $171.7B

Low AI Presence

Large public brand with below-target AI discovery.

AI Visibility Score 19/100

Average Visibility Index across 5 tested entities.

Competitive Position industrial rail transport efficiency

Union Pacific You are here

#1

Strongest: industrial rail transport efficiency · #4 · VI 95

Weakest: freight transportation logistics services · N/A · VI 0

#4

Avg Rank

17.6%

LLM Confidence

20%

Brand Discovery

20

Brand Target

14.8%

Brand Match

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#24

Kirby

KEX Shipping kirbycorp.com $4.3B

AI Visibility Score 19/100

Average Visibility Index across 5 tested entities.

Competitive Position marine transportation and services

Kirby You are here

#1

Strongest: marine transportation and services · #11 · VI 95

Weakest: barge fleet management systems · N/A · VI 0

#11

Avg Rank

17.6%

LLM Confidence

20%

Brand Discovery

20

Brand Target

9%

Brand Match

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#25

Brunswick

BC Transportation Equipment brunswick.com $6.2B

AI Visibility Score 18.2/100

Average Visibility Index across 5 tested entities.

Competitive Position watercraft manufacturing solutions

Brunswick You are here

#1

Strongest: watercraft manufacturing solutions · #1 · VI 91

Weakest: engine technology advancements · N/A · VI 0

#1

Avg Rank

20%

LLM Confidence

15%

Brand Discovery

20

Brand Target

20%

Brand Match

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#26

Yellow

YELL Transportation and Logistics myyellow.com $360M

AI Visibility Score 18/100

Average Visibility Index across 5 tested entities.

Competitive Position yellow pages digital transformation

Yellow You are here

#1

Strongest: yellow pages digital transformation · #7 · VI 90

Weakest: local business directory services · N/A · VI 0

#7

Avg Rank

14.6%

LLM Confidence

20%

Brand Discovery

20

Brand Target

15%

Brand Match

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#27

Matson

MATX Shipping matson.com $2.7B

AI Visibility Score 16.2/100

Average Visibility Index across 5 tested entities.

Competitive Position ocean transportation and logistics

Matson You are here

#1

Strongest: ocean transportation and logistics · #11 · VI 81

Weakest: containerized cargo handling · N/A · VI 0

#11

Avg Rank

8.8%

LLM Confidence

20%

Brand Discovery

20

Brand Target

20%

Brand Match

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#28

SkyWest

SKYW Airlines skywest.com $1.5B

AI Visibility Score 12.4/100

Average Visibility Index across 5 tested entities.

Competitive Position regional airline services

SkyWest You are here

#1

Strongest: regional airline services · #1 · VI 62

Weakest: air travel connectivity solutions · N/A · VI 0

#1

Avg Rank

20%

LLM Confidence

15%

Brand Discovery

2.6

Brand Target

12%

Brand Match

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#29

Veritiv

VRTV Transportation and Logistics veritivcorp.com $2.0B

AI Visibility Gap

Fortune 500 company with weaker AI ranking depth than expected.

AI Visibility Score 11.2/100

Average Visibility Index across 5 tested entities.

Competitive Position packaging solutions and design

Veritiv You are here

#1

Strongest: packaging solutions and design · #10 · VI 39

Weakest: commercial print and marketing · N/A · VI 0

#13

Avg Rank

16.2%

LLM Confidence

15%

Brand Discovery

2.6

Brand Target

40%

Brand Match

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#30

ArcBest

ARCB Trucking, Truck Leasing arcb.com $2.0B

AI Visibility Score 7.2/100

Average Visibility Index across 5 tested entities.

Competitive Position truckload and less-than-truckload shipping

ArcBest You are here

#1

Strongest: truckload and less-than-truckload shipping · #11 · VI 36

Weakest: freight transportation and logistics · N/A · VI 0

#11

Avg Rank

11.8%

LLM Confidence

10%

Brand Discovery

0

Brand Target

20%

Brand Match

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#31

Hub Group

HUBG Transportation and Logistics hubgroup.com $2.7B

AI Visibility Score 0/100

Average Visibility Index across 5 tested entities.

Competitive Position cargo tracking and optimization

Hub Group You are here

#1

Strongest: cargo tracking and optimization · N/A · VI 0

Weakest: cargo tracking and optimization · N/A · VI 0

N/A

Avg Rank

0%

LLM Confidence

0%

Brand Discovery

0

Brand Target

0%

Brand Match

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