Delta Air Lines AI Brand Visibility (February, 2026)

ChatGPT Visibility Report

AI Brand Visibility for Delta Air Lines (delta.com) points to a developing but still below-target level of exposure in AI results, with airline travel services leading AI exposure on a Visibility Index of 99, an average rank of 4.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to Delta Air Lines, the average Visibility Index is about 66, with solid LLM confidence at roughly 72% and solid brand discovery around 65%. For the top entity airline travel services, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, frequent flyer program benefits, holds a strong Visibility Index of 99 with very strong discovery (about 100% of responses) and very strong confidence near 100%. Another key entity, flight booking and management, holds a strong Visibility Index of 96 with very strong discovery (about 100% of responses) and very strong confidence near 92%. Taken as a whole, these findings give Delta Air Lines a concrete view of where AI models recognise the brand today and where targeted improvements can deliver the most lift.

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Company Name: Delta Air Lines

Website: delta.com

Stock Symbol: DAL

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Relevant Entities

Airline travel services Flight booking and management Air transportation solutions Frequent flyer program benefits Global flight connections See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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