Delta Air Lines AI Brand Visibility (December, 2025)

AI BRAND VISIBILITY CHART

ChatGPT Visibility Report

Executive Visibility Summary

AI Brand Visibility for Delta Air Lines (delta.com) indicates a developing but still below-target level of exposure in AI results, with airline travel services currently at the top of the list on a Visibility Index of 99, an average rank of 4.0, and discovery close to 100%. Across all 5 entities linked to Delta Air Lines, the average Visibility Index is about 66, with solid LLM confidence at roughly 72% and solid brand discovery around 65%. For the top entity airline travel services, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, frequent flyer program benefits, holds a strong Visibility Index of 99 with very strong discovery (about 100% of responses) and very strong confidence near 100%. Flight booking and management also contributes to the brand’s footprint, with a Visibility Index of 96, very strong discovery close to 100% and very strong confidence around 92%. Taken as a whole, these findings give Delta Air Lines a concrete view of where AI models recognise the brand today and where targeted improvements can deliver the most lift.

AI BRAND ENTITY REPORT

Entity	Website	Rank (Avg)	LLM Confidence	Brand Appearance (SoV)	Brand Discovery	Brand Target	Brand Match
airline travel services	delta.com	4	100%	4/4 / (5%)	100%	100	100%

flight booking and management	delta.com	7	92%	4/4 / (5%)	100%	100	100%

air transportation solutions	delta.com	0	0%	0/0 / (0%)	0%	0	0%

frequent flyer program benefits	delta.com	2	100%	4/4 / (5%)	100%	100	62%

global flight connections	delta.com	15	70%	1/4 / (1.25%)	25%	13	100%

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Company Overview

Company Name: Delta Air Lines

Website: delta.com

Stock Symbol: DAL

About:

Delta Air Lines connects travelers to global destinations, offering dependable service, advanced aircraft technology, and a strong commitment to customer satisfaction for every journey.

AI Brand Visibility Targets

Relevant Entities

Airline travel services
Flight booking and management
Air transportation solutions
Frequent flyer program benefits
Global flight connections

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About RankLens

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Metric Definitions

Rank (Avg): Average ranking position of the entity across all sampling iterations (lower is better).
LLM Confidence: The normalized confidence score the LLM reports for its answers including your brand.
Brand Appearance (SoV): How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.
Brand Discovery: The probability (as a percentage) that the brand appears in an LLM response for the tested entities.
Brand Target: A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.
Brand Match: Accuracy of matching the results to the intended brand name or website.
Visibility Index: An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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