Phillips 66 AI Brand Visibility (January, 2026)

AI BRAND VISIBILITY CHART

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Executive Visibility Summary

AI Brand Visibility for Phillips 66 (phillips66.com) points to an extremely low level of exposure in AI results, with oil refining processes leading AI exposure on a Visibility Index of 89, an average rank of 7.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to Phillips 66, the average Visibility Index is about 25, with limited LLM confidence at roughly 27% and limited brand discovery around 30%. For the top entity oil refining processes, AI responses show solid confidence at about 70% and very strong brand match near 100%, indicating above average visibility quality for the strongest touchpoint. In addition, fuel delivery and logistics shows low visibility, combining a Visibility Index of 37 with moderate discovery near 50% and solid confidence near 63%. In summary, Phillips 66 has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.

AI BRAND ENTITY REPORT

Entity	Website	Rank (Avg)	LLM Confidence	Brand Appearance (SoV)	Brand Discovery	Brand Target	Brand Match
fuel delivery and logistics	phillips66.com	7	63%	2/4 / (2.5%)	50%	0	100%

renewable energy solutions	phillips66.com	0	0%	0/0 / (0%)	0%	0	0%

oil refining processes	phillips66.com	7	70%	4/4 / (5%)	100%	100	100%

transportation fuel options	phillips66.com	0	0%	0/0 / (0%)	0%	0	0%

energy infrastructure development	phillips66.com	0	0%	0/0 / (0%)	0%	0	0%

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Company Overview

Company Name: Phillips 66

Website: phillips66.com

Stock Symbol: PSX

About:

Phillips 66 delivers reliable fuel solutions, serving communities nationwide with a focus on safety, quality products, and exceptional service for drivers and businesses every day.

AI Brand Visibility Targets

Relevant Entities

Fuel delivery and logistics
Renewable energy solutions
Oil refining processes
Transportation fuel options
Energy infrastructure development

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About RankLens

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Metric Definitions

Rank (Avg): Average ranking position of the entity across all sampling iterations (lower is better).
LLM Confidence: The normalized confidence score the LLM reports for its answers including your brand.
Brand Appearance (SoV): How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.
Brand Discovery: The probability (as a percentage) that the brand appears in an LLM response for the tested entities.
Brand Target: A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.
Brand Match: Accuracy of matching the results to the intended brand name or website.
Visibility Index: An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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