C.H. Robinson Worldwide

ChatGPT Visibility Report

AI Brand Visibility for C.H. Robinson Worldwide (chrobinson.com) points to a low but measurable level of exposure in AI results, with freight transportation and logistics leading AI exposure on a Visibility Index of 95, an average rank of 3.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to C.H. Robinson Worldwide, the average Visibility Index is about 49, with moderate LLM confidence at roughly 50% and moderate brand discovery around 55%. For the top entity freight transportation and logistics, AI responses show very strong confidence at about 89% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Global shipping services provider also contributes to the brand’s footprint, with a Visibility Index of 88, very strong discovery close to 100% and solid confidence around 67%. In addition, third-party logistics operations shows below target visibility, combining a Visibility Index of 61 with solid discovery near 75% and very strong confidence near 96%. Overall, the report highlights sizeable gaps in how C.H. Robinson Worldwide is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: C.H. Robinson Worldwide

Website: chrobinson.com

Stock Symbol: CHRW

Sector: Transportation Leaderboard

Industry: Transportation and Logistics

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Relevant Entities

Freight transportation and logistics Supply chain management solutions Global shipping services provider Third-party logistics operations Transportation network optimization See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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