Polaris AI Brand Visibility (February, 2026)
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Executive Visibility Summary
AI Brand Visibility for Polaris (polaris.com) points to a low but measurable level of exposure in AI results, with off-road vehicle manufacturing leading AI exposure on a Visibility Index of 62, an average rank of 1.0, and appearing in around 75% of measured iterations. Across all 5 entities linked to Polaris, the average Visibility Index is about 36, with moderate LLM confidence at roughly 57% and moderate brand discovery around 45%. For the top entity off-road vehicle manufacturing, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating below target visibility quality for the strongest touchpoint. In addition, all-terrain vehicle innovation shows below target visibility, combining a Visibility Index of 60 with solid discovery near 75% and very strong confidence near 94%. In addition, power sports equipment solutions shows below target visibility, combining a Visibility Index of 57 with solid discovery near 75% and very strong confidence near 89%. In summary, Polaris has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| off-road vehicle manufacturing | polaris.com | 1 | 100% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| all-terrain vehicle innovation | polaris.com | 1 | 94% | 3/4 / (3.75%) | 75% | 13 | 60% | ||||
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| power sports equipment solutions | polaris.com | 1 | 89% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| recreational riding experiences | polaris.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| outdoor adventure transportation | polaris.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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