RankLens AI Brand Visibility Report

Kirby

KEX Transportation Leaderboard Shipping kirbycorp.com October, 2026

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Visibility Index

20%

Brand Discovery

Entities Tested

Brand Match

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Executive Visibility Summary

AI Brand Visibility for Kirby (kirbycorp.com) indicates an extremely low level of exposure in AI results, with marine transportation and services currently at the top of the list on a Visibility Index of 95, an average rank of 11.0, and discovery close to 100%. Across all 5 entities linked to Kirby, the average Visibility Index is about 19, with very limited LLM confidence at roughly 18% and limited brand discovery around 20%. For the top entity marine transportation and services, AI responses show very strong confidence at about 88% and moderate brand match near 45%, indicating strong visibility quality for the strongest touchpoint. In summary, Kirby has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.

AI BRAND ENTITY REPORT

Entity	Website	Rank (Avg)	LLM Confidence	Brand Appearance (SoV)	Brand Discovery	Brand Target	Brand Match
marine transportation and services	kirbycorp.com	11	88%	4/4 / (5%)	100%	100	45%

oil and gas logistics solutions	kirbycorp.com	0	0%	0/0 / (0%)	0%	0	0%

barge fleet management systems	kirbycorp.com	0	0%	0/0 / (0%)	0%	0	0%

bulk liquid cargo handling	kirbycorp.com	0	0%	0/0 / (0%)	0%	0	0%

environmental marine compliance practices	kirbycorp.com	0	0%	0/0 / (0%)	0%	0	0%

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Company Overview

Company Name: Kirby

Website: kirbycorp.com

Stock Symbol: KEX

Sector: Transportation Leaderboard

Industry: Shipping

About:

Kirby delivers advanced home cleaning solutions with precision engineering, trusted performance, and thoughtful design. Experience a cleaner environment supported by decades of innovation and customer satisfaction.

AI Brand Visibility Targets

Relevant Entities

Marine transportation and services
Oil and gas logistics solutions
Barge fleet management systems
Bulk liquid cargo handling
Environmental marine compliance practices

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About RankLens

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Metric Definitions

Rank (Avg): Average ranking position of the entity across all sampling iterations (lower is better).
LLM Confidence: The normalized confidence score the LLM reports for its answers including your brand.
Brand Appearance (SoV): How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.
Brand Discovery: The probability (as a percentage) that the brand appears in an LLM response for the tested entities.
Brand Target: A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.
Brand Match: Accuracy of matching the results to the intended brand name or website.
Visibility Index: An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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