Microsoft AI Brand Visibility (January, 2026)

ChatGPT Visibility Report

AI Brand Visibility for Microsoft (microsoft.com) shows a developing but still below-target level of exposure in AI results, led by cloud computing solutions with a Visibility Index of 98, an average rank of 2.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Microsoft, the average Visibility Index is about 69, with solid LLM confidence at roughly 72% and solid brand discovery around 75%. For the top entity cloud computing solutions, AI responses show very strong confidence at about 96% and solid brand match near 75%, indicating strong visibility quality for the strongest touchpoint. Another key entity, artificial intelligence technologies, holds a strong Visibility Index of 96 with very strong discovery (about 100% of responses) and very strong confidence near 90%. Another key entity, enterprise resource management, holds a strong Visibility Index of 95 with very strong discovery (about 100% of responses) and very strong confidence near 88%. Overall, the report clarifies where Microsoft already performs well in AI results and which entities should be prioritized to further strengthen visibility and consistency.

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Company Name: Microsoft

Website: microsoft.com

Stock Symbol: MSFT

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Relevant Entities

Cloud computing solutions Productivity software tools Collaborative work environments Artificial intelligence technologies Enterprise resource management See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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