Marathon Petroleum AI Brand Visibility (February, 2026)
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Executive Visibility Summary
AI Brand Visibility for Marathon Petroleum (marathonpetroleum.com) points to an extremely low level of exposure in AI results, with petroleum refining and processing leading AI exposure on a Visibility Index of 98, an average rank of 1.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to Marathon Petroleum, the average Visibility Index is about 28, with limited LLM confidence at roughly 35% and limited brand discovery around 30%. For the top entity petroleum refining and processing, AI responses show very strong confidence at about 96% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Fuel distribution and logistics also contributes to the brand’s footprint, with a Visibility Index of 43, moderate discovery close to 50% and solid confidence around 79%. Overall, the report highlights sizeable gaps in how Marathon Petroleum is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| petroleum refining and processing | marathonpetroleum.com | 1 | 96% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| fuel distribution and logistics | marathonpetroleum.com | 5 | 79% | 2/4 / (2.5%) | 50% | 0 | 100% | ||||
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| renewable energy initiatives | marathonpetroleum.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| energy market analysis | marathonpetroleum.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| environmental sustainability practices | marathonpetroleum.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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