Marathon Petroleum AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Marathon Petroleum (marathonpetroleum.com) points to an extremely low level of exposure in AI results, with petroleum refining and processing leading AI exposure on a Visibility Index of 98, an average rank of 1.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to Marathon Petroleum, the average Visibility Index is about 28, with limited LLM confidence at roughly 35% and limited brand discovery around 30%. For the top entity petroleum refining and processing, AI responses show very strong confidence at about 96% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, fuel distribution and logistics, holds a low Visibility Index of 43 with moderate discovery (about 50% of responses) and solid confidence near 79%. Taken together, these results show that Marathon Petroleum is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

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Company Name: Marathon Petroleum

Website: marathonpetroleum.com

Stock Symbol: MPC

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Relevant Entities

Petroleum refining and processing Fuel distribution and logistics Renewable energy initiatives Energy market analysis Environmental sustainability practices See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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