Matson AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Matson (matson.com) reflects an extremely low level of exposure in AI results, where ocean transportation and logistics is the strongest entity with a Visibility Index of 81, typical rank around 11.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Matson, the average Visibility Index is about 16, with very limited LLM confidence at roughly 9% and limited brand discovery around 20%. For the top entity ocean transportation and logistics, AI responses show moderate confidence at about 44% and very strong brand match near 100%, indicating above average visibility quality for the strongest touchpoint. In summary, Matson has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.

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Company Name: Matson

Website: matson.com

Stock Symbol: MATX

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Relevant Entities

Ocean transportation and logistics Freight shipping services Supply chain solutions provider Containerized cargo handling Domestic and international shipping See More Entities

Edit & Schedule Reports

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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