Amazon AI Brand Visibility (November, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Amazon (amazon.com) shows a low but measurable level of exposure in AI results, led by customer-focused delivery solutions with a Visibility Index of 95, an average rank of 4.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Amazon, the average Visibility Index is about 44, with moderate LLM confidence at roughly 58% and moderate brand discovery around 50%. For the top entity customer-focused delivery solutions, AI responses show very strong confidence at about 88% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, online retail marketplace platform, holds a below target Visibility Index of 62 with solid discovery (about 75% of responses) and very strong confidence near 100%. Another key entity, subscription-based membership services, holds a below target Visibility Index of 62 with solid discovery (about 75% of responses) and very strong confidence near 100%. Taken together, these results show that Amazon is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

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Company Name: Amazon

Website: amazon.com

Stock Symbol: AMZN

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Relevant Entities

Online retail marketplace platform E-commerce product listings service Digital shopping experience enhancement Customer-focused delivery solutions Subscription-based membership services See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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