Fastenal AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Fastenal (fastenal.com) shows a developing but still below-target level of exposure in AI results, led by industrial supply solutions with a Visibility Index of 99, an average rank of 3.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Fastenal, the average Visibility Index is about 50, with moderate LLM confidence at roughly 55% and moderate brand discovery around 55%. For the top entity industrial supply solutions, AI responses show very strong confidence at about 99% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, maintenance, repair, and operations, holds a strong Visibility Index of 96 with very strong discovery (about 100% of responses) and very strong confidence near 92%. In addition, fasteners and hardware products shows below target visibility, combining a Visibility Index of 56 with solid discovery near 75% and very strong confidence near 85%. In summary, the patterns here show how Fastenal is interpreted by large language models and provide a roadmap for where to deepen or rebalance AI exposure.

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Company Name: Fastenal

Website: fastenal.com

Stock Symbol: FAST

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Relevant Entities

Industrial supply solutions Fasteners and hardware products Supply chain management services Inventory control systems Maintenance, repair, and operations See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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