SpartanNash AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for SpartanNash (spartannash.com) points to a low but measurable level of exposure in AI results, with grocery retail support services leading AI exposure on a Visibility Index of 96, an average rank of 4.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to SpartanNash, the average Visibility Index is about 36, with limited LLM confidence at roughly 30% and moderate brand discovery around 40%. For the top entity grocery retail support services, AI responses show very strong confidence at about 92% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Food distribution and logistics also contributes to the brand’s footprint, with a Visibility Index of 85, very strong discovery close to 100% and moderate confidence around 56%. Taken together, these results show that SpartanNash is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

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Company Name: SpartanNash

Website: spartannash.com

Stock Symbol: SPTN

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Relevant Entities

Supply chain management solutions Food distribution and logistics Grocery retail support services Wholesale food procurement strategies Community-focused grocery initiatives See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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