SpartanNash AI Brand Visibility (February, 2026)

ChatGPT Visibility Report

AI Brand Visibility for SpartanNash (spartannash.com) reflects a low but measurable level of exposure in AI results, where grocery retail support services is the strongest entity with a Visibility Index of 96, typical rank around 4.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to SpartanNash, the average Visibility Index is about 36, with limited LLM confidence at roughly 30% and moderate brand discovery around 40%. For the top entity grocery retail support services, AI responses show very strong confidence at about 92% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, food distribution and logistics, holds a above average Visibility Index of 85 with very strong discovery (about 100% of responses) and moderate confidence near 56%. Overall, the report highlights sizeable gaps in how SpartanNash is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: SpartanNash

Website: spartannash.com

Stock Symbol: SPTN

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Relevant Entities

Supply chain management solutions Food distribution and logistics Grocery retail support services Wholesale food procurement strategies Community-focused grocery initiatives See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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