GMS AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for GMS (gms.com) points to an extremely low level of exposure in AI results, with wholesale building materials distribution leading AI exposure on a Visibility Index of 86, an average rank of 8.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to GMS, the average Visibility Index is about 22, with very limited LLM confidence at roughly 20% and limited brand discovery around 25%. For the top entity wholesale building materials distribution, AI responses show solid confidence at about 62% and very strong brand match near 100%, indicating above average visibility quality for the strongest touchpoint. In addition, plumbing, electrical, and drywall supplies shows extremely low visibility, combining a Visibility Index of 24 with limited discovery near 25% and limited confidence near 36%. Overall, the report highlights sizeable gaps in how GMS is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: GMS

Website: gms.com

Stock Symbol: GMS

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Relevant Entities

Construction supply chain management Wholesale building materials distribution Residential and commercial roofing solutions Plumbing, electrical, and drywall supplies Local construction industry support See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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