A-Mark Precious Metals AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for A-Mark Precious Metals (amark.com) points to a low but measurable level of exposure in AI results, with gold and silver investments leading AI exposure on a Visibility Index of 83, an average rank of 12.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to A-Mark Precious Metals, the average Visibility Index is about 46, with moderate LLM confidence at roughly 46% and solid brand discovery around 65%. For the top entity gold and silver investments, AI responses show moderate confidence at about 50% and very strong brand match near 80%, indicating above average visibility quality for the strongest touchpoint. Another key entity, wholesale precious metal sales, holds a below target Visibility Index of 62 with solid discovery (about 75% of responses) and very strong confidence near 100%. In addition, bullion market solutions shows low visibility, combining a Visibility Index of 47 with solid discovery near 75% and moderate confidence near 54%. Taken together, these results show that A-Mark Precious Metals is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

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Company Name: A-Mark Precious Metals

Website: amark.com

Stock Symbol: AMRK

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Relevant Entities

Precious metals trading services Gold and silver investments Bullion market solutions Physical asset management Wholesale precious metal sales See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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