H.B. Fuller AI Brand Visibility (February, 2026)

ChatGPT Visibility Report

AI Brand Visibility for H.B. Fuller (hbfuller.com) reflects a solid, above-average level of exposure in AI results, where performance adhesives applications is the strongest entity with a Visibility Index of 97, typical rank around 3.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to H.B. Fuller, the average Visibility Index is about 75, with solid LLM confidence at roughly 73% and very strong brand discovery around 90%. For the top entity performance adhesives applications, AI responses show very strong confidence at about 95% and very strong brand match near 81%, indicating strong visibility quality for the strongest touchpoint. Another key entity, industrial adhesive technology, holds a strong Visibility Index of 95 with very strong discovery (about 100% of responses) and very strong confidence near 89%. In addition, adhesive manufacturing solutions shows above average visibility, combining a Visibility Index of 89 with very strong discovery near 100% and solid confidence near 71%. Taken as a whole, these findings give H.B. Fuller a concrete view of where AI models recognise the brand today and where targeted improvements can deliver the most lift.

RankLens is one of the most accurate ways to measure AI Brand Visibility in large language models (LLMs). Backed by academic studies and patent-pending mathematical foundations, run a FREE report for your business and start improving your AI Visibility.

Create a Free AI Visibility Report

Company Name: H.B. Fuller

Website: hbfuller.com

Stock Symbol: FUL

---

About:

Relevant Entities

Adhesive manufacturing solutions Industrial adhesive technology Specialty chemical products Sustainable bonding systems Performance adhesives applications See More Entities

Edit & Schedule Reports

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

Explore Other AI Brand Visibility Reports

---

---

---

---

Contact Us if you own this business or if you would like to report a data issue.