H.B. Fuller AI Brand Visibility (December, 2025)
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Executive Visibility Summary
AI Brand Visibility for H.B. Fuller (hbfuller.com) shows a solid, above-average level of exposure in AI results, led by performance adhesives applications with a Visibility Index of 97, an average rank of 3.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to H.B. Fuller, the average Visibility Index is about 75, with solid LLM confidence at roughly 73% and very strong brand discovery around 90%. For the top entity performance adhesives applications, AI responses show very strong confidence at about 95% and very strong brand match near 81%, indicating strong visibility quality for the strongest touchpoint. Another key entity, industrial adhesive technology, holds a strong Visibility Index of 95 with very strong discovery (about 100% of responses) and very strong confidence near 89%. In addition, adhesive manufacturing solutions shows above average visibility, combining a Visibility Index of 89 with very strong discovery near 100% and solid confidence near 71%. Overall, the report clarifies where H.B. Fuller already performs well in AI results and which entities should be prioritized to further strengthen visibility and consistency.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| adhesive manufacturing solutions | hbfuller.com | 3 | 71% | 4/4 / (5%) | 100% | 100 | 81% | ||||
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| industrial adhesive technology | hbfuller.com | 3 | 89% | 4/4 / (5%) | 100% | 100 | 81% | ||||
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| specialty chemical products | hbfuller.com | 18 | 25% | 3/4 / (3.75%) | 75% | 13 | 81% | ||||
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| sustainable bonding systems | hbfuller.com | 2 | 86% | 3/4 / (3.75%) | 75% | 13 | 81% | ||||
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| performance adhesives applications | hbfuller.com | 3 | 95% | 4/4 / (5%) | 100% | 100 | 81% | ||||
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