Huntsman AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Huntsman (huntsman.com) points to a low but measurable level of exposure in AI results, with specialty chemicals applications leading AI exposure on a Visibility Index of 91, an average rank of 5.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to Huntsman, the average Visibility Index is about 36, with limited LLM confidence at roughly 28% and moderate brand discovery around 40%. For the top entity specialty chemicals applications, AI responses show solid confidence at about 77% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Chemical manufacturing and production also contributes to the brand’s footprint, with a Visibility Index of 87, very strong discovery close to 100% and solid confidence around 64%. Overall, the report highlights sizeable gaps in how Huntsman is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: Huntsman

Website: huntsman.com

Stock Symbol: HUN

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Relevant Entities

Chemical manufacturing and production Advanced materials innovation Sustainable solutions development Specialty chemicals applications Performance-driven industrial products See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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