Stepan AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Stepan (stepan.com) shows an extremely low level of exposure in AI results, led by specialty chemical manufacturing solutions with a Visibility Index of 72, an average rank of 15.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Stepan, the average Visibility Index is about 27, with limited LLM confidence at roughly 23% and limited brand discovery around 35%. For the top entity specialty chemical manufacturing solutions, AI responses show very limited confidence at about 17% and solid brand match near 60%, indicating above average visibility quality for the strongest touchpoint. Another key entity, sustainable surfactants and additives, holds a below target Visibility Index of 62 with solid discovery (about 75% of responses) and very strong confidence near 100%. Overall, the report highlights sizeable gaps in how Stepan is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: Stepan

Website: stepan.com

Stock Symbol: SCL

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Relevant Entities

Specialty chemical manufacturing solutions Sustainable surfactants and additives Agricultural products for crop protection Innovative industrial cleaning technologies Performance-enhancing chemical formulations See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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