Scotts Miracle-Gro AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Scotts Miracle-Gro (scotts.com) shows a developing but still below-target level of exposure in AI results, led by lawn care and maintenance with a Visibility Index of 98, an average rank of 1.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Scotts Miracle-Gro, the average Visibility Index is about 54, with solid LLM confidence at roughly 72% and solid brand discovery around 65%. For the top entity lawn care and maintenance, AI responses show very strong confidence at about 96% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, soil enhancement solutions, holds a below target Visibility Index of 59 with solid discovery (about 75% of responses) and very strong confidence near 92%. Another key entity, gardening tools and supplies, holds a below target Visibility Index of 51 with solid discovery (about 75% of responses) and solid confidence near 67%. Taken as a whole, these findings give Scotts Miracle-Gro a concrete view of where AI models recognise the brand today and where targeted improvements can deliver the most lift.

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Company Name: Scotts Miracle-Gro

Website: scotts.com

Stock Symbol: SMG

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Relevant Entities

Lawn care and maintenance Gardening tools and supplies Plant nutrition products Soil enhancement solutions Outdoor landscaping resources See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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