Sherwin-Williams AI Brand Visibility (December, 2025)
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Executive Visibility Summary
AI Brand Visibility for Sherwin-Williams (sherwin-williams.com) shows a low but measurable level of exposure in AI results, led by interior and exterior paint with a Visibility Index of 62, an average rank of 1.0, and discovery in about 75% of sampled responses. Across all 5 entities linked to Sherwin-Williams, the average Visibility Index is about 36, with moderate LLM confidence at roughly 57% and moderate brand discovery around 45%. For the top entity interior and exterior paint, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating below target visibility quality for the strongest touchpoint. Sustainable coating products also contributes to the brand’s footprint, with a Visibility Index of 62, solid discovery close to 75% and very strong confidence around 100%. Color selection tools also contributes to the brand’s footprint, with a Visibility Index of 32, moderate discovery close to 50% and moderate confidence around 48%. In summary, Sherwin-Williams has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| interior and exterior paint | sherwin-williams.com | 1 | 100% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| home improvement solutions | sherwin-williams.com | 17 | 38% | 1/4 / (1.25%) | 25% | 13 | 100% | ||||
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| color selection tools | sherwin-williams.com | 17 | 48% | 2/4 / (2.5%) | 50% | 0 | 100% | ||||
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| professional painting services | sherwin-williams.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| sustainable coating products | sherwin-williams.com | 1 | 100% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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