Valvoline AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Valvoline (valvoline.com) indicates an extremely low level of exposure in AI results, with engine oil and lubrication currently at the top of the list on a Visibility Index of 59, an average rank of 2.0, and discovery close to 75%. Across all 5 entities linked to Valvoline, the average Visibility Index is about 19, with limited LLM confidence at roughly 30% and limited brand discovery around 25%. For the top entity engine oil and lubrication, AI responses show very strong confidence at about 91% and very strong brand match near 100%, indicating below target visibility quality for the strongest touchpoint. Oil change solutions also contributes to the brand’s footprint, with a Visibility Index of 36, moderate discovery close to 50% and moderate confidence around 57%. In summary, Valvoline has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.

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Company Name: Valvoline

Website: valvoline.com

Stock Symbol: VVV

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Relevant Entities

Engine oil and lubrication Automotive maintenance services Oil change solutions Vehicle performance enhancement Fluid exchange systems See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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