Mattress Firm Group AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Mattress Firm Group (mattressfirm.com) shows a low but measurable level of exposure in AI results, led by quality rest products guide with a Visibility Index of 93, an average rank of 4.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Mattress Firm Group, the average Visibility Index is about 42, with moderate LLM confidence at roughly 52% and moderate brand discovery around 50%. For the top entity quality rest products guide, AI responses show very strong confidence at about 83% and solid brand match near 76%, indicating strong visibility quality for the strongest touchpoint. In addition, mattress purchasing experience shows below target visibility, combining a Visibility Index of 62 with solid discovery near 75% and very strong confidence near 100%. Affordable mattress options also contributes to the brand’s footprint, with a Visibility Index of 54, solid discovery close to 75% and solid confidence around 76%. In summary, Mattress Firm Group has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.

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Company Name: Mattress Firm Group

Website: mattressfirm.com

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Relevant Entities

Sleep comfort solutions Affordable mattress options Bedding and sleep accessories Quality rest products guide Mattress purchasing experience See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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