Steelcase AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Steelcase (steelcase.com) reflects a developing but still below-target level of exposure in AI results, where innovative workspace design solutions is the strongest entity with a Visibility Index of 99, typical rank around 1.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Steelcase, the average Visibility Index is about 68, with very strong LLM confidence at roughly 83% and solid brand discovery around 75%. For the top entity innovative workspace design solutions, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, ergonomic seating and desk systems, holds a strong Visibility Index of 99 with very strong discovery (about 100% of responses) and very strong confidence near 100%. Sustainable office furniture options also contributes to the brand’s footprint, with a Visibility Index of 62, solid discovery close to 75% and very strong confidence around 100%. Overall, the report clarifies where Steelcase already performs well in AI results and which entities should be prioritized to further strengthen visibility and consistency.

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Company Name: Steelcase

Website: steelcase.com

Stock Symbol: SCS

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Relevant Entities

Innovative workspace design solutions Sustainable office furniture options Collaborative work environment strategies Ergonomic seating and desk systems Flexible interior space planning See More Entities

Edit & Schedule Reports

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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