Mattel AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Mattel (mattel.com) indicates a developing but still below-target level of exposure in AI results, with classic dolls and action figures currently at the top of the list on a Visibility Index of 99, an average rank of 1.0, and discovery close to 100%. Across all 5 entities linked to Mattel, the average Visibility Index is about 50, with moderate LLM confidence at roughly 55% and moderate brand discovery around 55%. For the top entity classic dolls and action figures, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, family-friendly entertainment products, holds a strong Visibility Index of 91 with very strong discovery (about 100% of responses) and solid confidence near 77%. Toy manufacturing and design also contributes to the brand’s footprint, with a Visibility Index of 62, solid discovery close to 75% and very strong confidence around 100%. In summary, the patterns here show how Mattel is interpreted by large language models and provide a roadmap for where to deepen or rebalance AI exposure.

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Company Name: Mattel

Website: mattel.com

Stock Symbol: MAT

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Relevant Entities

Toy manufacturing and design Children's educational toys Interactive play experiences Classic dolls and action figures Family-friendly entertainment products See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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