Procter & Gamble AI Brand Visibility (February, 2026)

ChatGPT Visibility Report

AI Brand Visibility for Procter & Gamble (pg.com) indicates an extremely low level of exposure in AI results, with personal care items currently at the top of the list on a Visibility Index of 59, an average rank of 6.0, and discovery close to 25%. Across all 7 entities linked to Procter & Gamble, the average Visibility Index is about 8, with very limited LLM confidence at roughly 8% and very limited brand discovery around 4%. For the top entity personal care items, AI responses show moderate confidence at about 55% and very strong brand match near 100%, indicating below target visibility quality for the strongest touchpoint. Taken together, these results show that Procter & Gamble is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

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Company Name: Procter & Gamble

Website: pg.com

Stock Symbol: PG

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Relevant Entities

Household cleaning products Personal care items Health and wellness solutions Sustainable consumer goods Family hygiene practices See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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