RH AI Brand Visibility (December, 2025)
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Executive Visibility Summary
AI Brand Visibility for RH (rh.com) points to a low but measurable level of exposure in AI results, with luxury home furnishings and decor leading AI exposure on a Visibility Index of 62, an average rank of 1.0, and appearing in around 75% of measured iterations. Across all 5 entities linked to RH, the average Visibility Index is about 30, with moderate LLM confidence at roughly 50% and limited brand discovery around 35%. For the top entity luxury home furnishings and decor, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating below target visibility quality for the strongest touchpoint. Sophisticated furniture collections online also contributes to the brand’s footprint, with a Visibility Index of 62, solid discovery close to 75% and very strong confidence around 100%. Another key entity, modern interior design solutions, holds a extremely low Visibility Index of 28 with limited discovery (about 25% of responses) and moderate confidence near 48%. Taken together, these results show that RH is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| luxury home furnishings and decor | rh.com | 1 | 100% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| modern interior design solutions | rh.com | 12 | 48% | 1/4 / (1.25%) | 25% | 13 | 100% | ||||
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| high-quality outdoor living spaces | rh.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| sophisticated furniture collections online | rh.com | 1 | 100% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| contemporary architecture and style | rh.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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