RH AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for RH (rh.com) points to a low but measurable level of exposure in AI results, with luxury home furnishings and decor leading AI exposure on a Visibility Index of 62, an average rank of 1.0, and appearing in around 75% of measured iterations. Across all 5 entities linked to RH, the average Visibility Index is about 30, with moderate LLM confidence at roughly 50% and limited brand discovery around 35%. For the top entity luxury home furnishings and decor, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating below target visibility quality for the strongest touchpoint. Sophisticated furniture collections online also contributes to the brand’s footprint, with a Visibility Index of 62, solid discovery close to 75% and very strong confidence around 100%. Another key entity, modern interior design solutions, holds a extremely low Visibility Index of 28 with limited discovery (about 25% of responses) and moderate confidence near 48%. Taken together, these results show that RH is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

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Company Name: RH

Website: rh.com

Stock Symbol: RH

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Relevant Entities

Luxury home furnishings and decor Modern interior design solutions High-quality outdoor living spaces Sophisticated furniture collections online Contemporary architecture and style See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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