Urban Outfitters AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Urban Outfitters (urbn.com) points to a low but measurable level of exposure in AI results, with eclectic fashion for young adults leading AI exposure on a Visibility Index of 62, an average rank of 1.0, and appearing in around 75% of measured iterations. Across all 5 entities linked to Urban Outfitters, the average Visibility Index is about 33, with moderate LLM confidence at roughly 46% and moderate brand discovery around 45%. For the top entity eclectic fashion for young adults, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating below target visibility quality for the strongest touchpoint. Another key entity, trendy lifestyle apparel and accessories, holds a below target Visibility Index of 59 with solid discovery (about 75% of responses) and very strong confidence near 90%. Another key entity, vintage-inspired home decor items, holds a low Visibility Index of 42 with solid discovery (about 75% of responses) and moderate confidence near 40%. In summary, Urban Outfitters has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.

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Company Name: Urban Outfitters

Website: urbn.com

Stock Symbol: URBN

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Relevant Entities

Trendy lifestyle apparel and accessories Vintage-inspired home decor items Eclectic fashion for young adults Unique gifts and novelty products Urban culture and creative community See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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