ODP AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for ODP (officedepot.com) indicates a developing but still below-target level of exposure in AI results, with office supplies and equipment currently at the top of the list on a Visibility Index of 98, an average rank of 2.0, and discovery close to 100%. Across all 5 entities linked to ODP, the average Visibility Index is about 61, with moderate LLM confidence at roughly 54% and solid brand discovery around 70%. For the top entity office supplies and equipment, AI responses show very strong confidence at about 96% and limited brand match near 26%, indicating strong visibility quality for the strongest touchpoint. In addition, printing and copying services shows strong visibility, combining a Visibility Index of 97 with very strong discovery near 100% and very strong confidence near 94%. Another key entity, workspace furniture and organization, holds a above average Visibility Index of 74 with very strong discovery (about 100% of responses) and limited confidence near 25%. In summary, the patterns here show how ODP is interpreted by large language models and provide a roadmap for where to deepen or rebalance AI exposure.

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Company Name: ODP

Website: officedepot.com

Stock Symbol: ODP

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Relevant Entities

Office supplies and equipment Business productivity solutions Printing and copying services Workspace furniture and organization Technology products for workplaces See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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