Dick's Sporting Goods AI Brand Visibility (March, 2026)
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Executive Visibility Summary
AI Brand Visibility for Dick's Sporting Goods (dickssportinggoods.com) reflects a developing but still below-target level of exposure in AI results, where outdoor sporting equipment purchase is the strongest entity with a Visibility Index of 99, typical rank around 2.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Dick's Sporting Goods, the average Visibility Index is about 60, with very strong LLM confidence at roughly 88% and solid brand discovery around 70%. For the top entity outdoor sporting equipment purchase, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, camping and hiking supplies shows below target visibility, combining a Visibility Index of 56 with solid discovery near 75% and very strong confidence near 85%. Another key entity, athletic apparel and gear, holds a below target Visibility Index of 55 with solid discovery (about 75% of responses) and very strong confidence near 80%. Taken as a whole, these findings give Dick's Sporting Goods a concrete view of where AI models recognise the brand today and where targeted improvements can deliver the most lift.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| outdoor sporting equipment purchase | dickssportinggoods.com | 2 | 100% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| athletic apparel and gear | dickssportinggoods.com | 11 | 80% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| fitness and exercise products | dickssportinggoods.com | 3 | 100% | 2/4 / (2.5%) | 50% | 0 | 100% | ||||
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| camping and hiking supplies | dickssportinggoods.com | 5 | 85% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| team sports accessories supply | dickssportinggoods.com | 4 | 77% | 2/4 / (2.5%) | 50% | 0 | 100% | ||||
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