Caleres AI Brand Visibility (December, 2025)

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Executive Visibility Summary

AI Brand Visibility for Caleres (caleres.com) reflects an extremely low level of exposure in AI results, where footwear manufacturing and distribution is the strongest entity with a Visibility Index of 83, typical rank around 8.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Caleres, the average Visibility Index is about 17, with very limited LLM confidence at roughly 10% and limited brand discovery around 20%. For the top entity footwear manufacturing and distribution, AI responses show moderate confidence at about 52% and very strong brand match near 100%, indicating above average visibility quality for the strongest touchpoint. Taken together, these results show that Caleres is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

AI BRAND ENTITY REPORT
Entity Website Rank (Avg) LLM Confidence Brand Appearance (SoV) Brand Discovery Brand Target Brand Match Visibility Index
footwear manufacturing and distribution caleres.com 8 52% 4/4 / (5%) 100% 100 100%
retail shoe industry trends caleres.com 0 0% 0/0 / (0%) 0% 0 0%
sustainable fashion initiatives caleres.com 0 0% 0/0 / (0%) 0% 0 0%
consumer footwear preferences caleres.com 0 0% 0/0 / (0%) 0% 0 0%
innovative design in shoes caleres.com 0 0% 0/0 / (0%) 0% 0 0%
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