Lululemon athletica AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Lululemon athletica (lululemon.com) reflects a low but measurable level of exposure in AI results, where innovative active lifestyle gear is the strongest entity with a Visibility Index of 98, typical rank around 4.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Lululemon athletica, the average Visibility Index is about 47, with moderate LLM confidence at roughly 53% and moderate brand discovery around 50%. For the top entity innovative active lifestyle gear, AI responses show very strong confidence at about 96% and very strong brand match near 88%, indicating strong visibility quality for the strongest touchpoint. In addition, high-performance athletic apparel shows strong visibility, combining a Visibility Index of 95 with very strong discovery near 100% and very strong confidence near 87%. In addition, community-focused fitness events shows low visibility, combining a Visibility Index of 44 with moderate discovery near 50% and very strong confidence near 83%. Overall, the report highlights sizeable gaps in how Lululemon athletica is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: Lululemon athletica

Website: lululemon.com

Stock Symbol: LULU

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Relevant Entities

High-performance athletic apparel Mindful movement and wellness Sustainable fashion practices Community-focused fitness events Innovative active lifestyle gear See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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