Party City Holdco AI Brand Visibility (February, 2026)

ChatGPT Visibility Report

AI Brand Visibility for Party City Holdco (partycity.com) indicates a solid, above-average level of exposure in AI results, with costumes for all occasions currently at the top of the list on a Visibility Index of 99, an average rank of 1.0, and discovery close to 100%. Across all 5 entities linked to Party City Holdco, the average Visibility Index is about 76, with very strong LLM confidence at roughly 98% and very strong brand discovery around 85%. For the top entity costumes for all occasions, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, themed party planning ideas shows strong visibility, combining a Visibility Index of 97 with very strong discovery near 100% and very strong confidence near 93%. Party supplies and decorations also contributes to the brand’s footprint, with a Visibility Index of 62, solid discovery close to 75% and very strong confidence around 100%. Taken as a whole, these findings give Party City Holdco a concrete view of where AI models recognise the brand today and where targeted improvements can deliver the most lift.

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Company Name: Party City Holdco

Website: partycity.com

Stock Symbol: PRTY

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Relevant Entities

Party supplies and decorations Themed party planning ideas Costumes for all occasions Balloons and festive accessories Celebration event essentials See More Entities

Edit & Schedule Reports

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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