Sally Beauty Holdings AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Sally Beauty Holdings (sallybeautyholdings.com) reflects a low but measurable level of exposure in AI results, where beauty supply retail industry is the strongest entity with a Visibility Index of 99, typical rank around 2.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Sally Beauty Holdings, the average Visibility Index is about 30, with limited LLM confidence at roughly 35% and limited brand discovery around 30%. For the top entity beauty supply retail industry, AI responses show very strong confidence at about 100% and solid brand match near 72%, indicating strong visibility quality for the strongest touchpoint. Another key entity, wholesale beauty product distribution, holds a low Visibility Index of 38 with limited discovery (about 25% of responses) and solid confidence near 77%. Professional salon services equipment also contributes to the brand’s footprint, with a Visibility Index of 13, limited discovery close to 25% and no measurable confidence around 0%. Taken together, these results show that Sally Beauty Holdings is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

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Company Name: Sally Beauty Holdings

Website: sallybeautyholdings.com

Stock Symbol: SBH

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Relevant Entities

Beauty supply retail industry Hair care and styling products Professional salon services equipment Personal grooming and cosmetics Wholesale beauty product distribution See More Entities

Edit & Schedule Reports

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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