O'Reilly Automotive AI Brand Visibility (February, 2026)
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Executive Visibility Summary
AI Brand Visibility for O'Reilly Automotive (oreillyauto.com) reflects a solid, above-average level of exposure in AI results, where auto parts and accessories is the strongest entity with a Visibility Index of 98, typical rank around 3.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to O'Reilly Automotive, the average Visibility Index is about 86, with very strong LLM confidence at roughly 93% and very strong brand discovery around 85%. For the top entity auto parts and accessories, AI responses show very strong confidence at about 96% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, vehicle maintenance supplies shows strong visibility, combining a Visibility Index of 98 with very strong discovery near 100% and very strong confidence near 96%. Another key entity, car batteries and filters, holds a strong Visibility Index of 97 with very strong discovery (about 100% of responses) and very strong confidence near 94%. Overall, the report clarifies where O'Reilly Automotive already performs well in AI results and which entities should be prioritized to further strengthen visibility and consistency.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| auto parts and accessories | oreillyauto.com | 3 | 96% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| automotive repair solutions | oreillyauto.com | 3 | 89% | 1/4 / (1.25%) | 25% | 13 | 100% | ||||
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| vehicle maintenance supplies | oreillyauto.com | 3 | 96% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| car batteries and filters | oreillyauto.com | 3 | 94% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| tools for car enthusiasts | oreillyauto.com | 5 | 89% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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