Petco Health and Wellness AI Brand Visibility (February, 2026)

ChatGPT Visibility Report

AI Brand Visibility for Petco Health and Wellness (petco.com) indicates a developing but still below-target level of exposure in AI results, with animal care products online currently at the top of the list on a Visibility Index of 96, an average rank of 2.0, and discovery close to 100%. Across all 5 entities linked to Petco Health and Wellness, the average Visibility Index is about 68, with solid LLM confidence at roughly 70% and solid brand discovery around 70%. For the top entity animal care products online, AI responses show very strong confidence at about 91% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Veterinary clinics and treatments also contributes to the brand’s footprint, with a Visibility Index of 92, very strong discovery close to 100% and solid confidence around 78%. Dog training resources available also contributes to the brand’s footprint, with a Visibility Index of 91, very strong discovery close to 100% and solid confidence around 75%. Taken as a whole, these findings give Petco Health and Wellness a concrete view of where AI models recognise the brand today and where targeted improvements can deliver the most lift.

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Company Name: Petco Health and Wellness

Website: petco.com

Stock Symbol: WOOF

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Relevant Entities

Pet health and wellness services Animal care products online Nutrition for pets and animals Veterinary clinics and treatments Dog training resources available See More Entities

Edit & Schedule Reports

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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