Vroom AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Vroom (vroom.com) shows a developing but still below-target level of exposure in AI results, led by home delivery of vehicles with a Visibility Index of 95, an average rank of 2.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Vroom, the average Visibility Index is about 63, with moderate LLM confidence at roughly 53% and solid brand discovery around 75%. For the top entity home delivery of vehicles, AI responses show very strong confidence at about 89% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, online vehicle purchasing platform, holds a strong Visibility Index of 92 with very strong discovery (about 100% of responses) and solid confidence near 78%. Digital automotive marketplace also contributes to the brand’s footprint, with a Visibility Index of 85, very strong discovery close to 100% and moderate confidence around 56%. In summary, the patterns here show how Vroom is interpreted by large language models and provide a roadmap for where to deepen or rebalance AI exposure.

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Company Name: Vroom

Website: vroom.com

Stock Symbol: VRM

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Relevant Entities

Online vehicle purchasing platform Used car sales service Home delivery of vehicles Vehicle inspection and certification Digital automotive marketplace See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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