Hanesbrands AI Brand Visibility (February, 2026)

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Executive Visibility Summary

AI Brand Visibility for Hanesbrands (hanes.com) reflects a low but measurable level of exposure in AI results, where versatile undergarments and loungewear is the strongest entity with a Visibility Index of 92, typical rank around 4.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Hanesbrands, the average Visibility Index is about 31, with limited LLM confidence at roughly 36% and limited brand discovery around 35%. For the top entity versatile undergarments and loungewear, AI responses show solid confidence at about 79% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Comfortable everyday apparel also contributes to the brand’s footprint, with a Visibility Index of 62, solid discovery close to 75% and very strong confidence around 100%. Taken together, these results show that Hanesbrands is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

AI BRAND ENTITY REPORT
Entity Website Rank (Avg) LLM Confidence Brand Appearance (SoV) Brand Discovery Brand Target Brand Match Visibility Index
comfortable everyday apparel hanes.com 2 100% 3/4 / (3.75%) 75% 13 100%
affordable casual clothing options hanes.com 0 0% 0/0 / (0%) 0% 0 0%
quality activewear for all hanes.com 0 0% 0/0 / (0%) 0% 0 0%
sustainable fabric and practices hanes.com 0 0% 0/0 / (0%) 0% 0 0%
versatile undergarments and loungewear hanes.com 4 79% 4/4 / (5%) 100% 100 100%
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