Bath & Body Works AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Bath & Body Works (bbwinc.com) reflects an extremely low level of exposure in AI results, where bath and body wellness products is the strongest entity with a Visibility Index of 62, typical rank around 1.0, and appearing in roughly 75% of AI replies. Across all 5 entities linked to Bath & Body Works, the average Visibility Index is about 12, with limited LLM confidence at roughly 20% and very limited brand discovery around 15%. For the top entity bath and body wellness products, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating below target visibility quality for the strongest touchpoint. Overall, the report highlights sizeable gaps in how Bath & Body Works is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: Bath & Body Works

Website: bbwinc.com

Stock Symbol: BBWI

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Relevant Entities

Personal care product development Home fragrance manufacturing solutions Retail beauty industry trends Scented candle production processes Bath and body wellness products See More Entities

Edit & Schedule Reports

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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