Nike AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Nike (nike.com) shows a low but measurable level of exposure in AI results, led by athletic footwear and apparel with a Visibility Index of 62, an average rank of 1.0, and discovery in about 75% of sampled responses. Across all 5 entities linked to Nike, the average Visibility Index is about 37, with moderate LLM confidence at roughly 59% and moderate brand discovery around 45%. For the top entity athletic footwear and apparel, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating below target visibility quality for the strongest touchpoint. In addition, performance sports gear shows below target visibility, combining a Visibility Index of 62 with solid discovery near 75% and very strong confidence near 100%. Fitness lifestyle accessories also contributes to the brand’s footprint, with a Visibility Index of 60, solid discovery close to 75% and very strong confidence around 94%. Overall, the report highlights sizeable gaps in how Nike is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: Nike

Website: nike.com

Stock Symbol: NKE

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Relevant Entities

Athletic footwear and apparel Performance sports gear Fitness lifestyle accessories Innovative training equipment Sustainable product initiatives See More Entities

Edit & Schedule Reports

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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