Carter's AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Carter's (carters.com) reflects a developing but still below-target level of exposure in AI results, where newborn gifts and essentials is the strongest entity with a Visibility Index of 89, typical rank around 6.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Carter's, the average Visibility Index is about 64, with very strong LLM confidence at roughly 85% and very strong brand discovery around 80%. For the top entity newborn gifts and essentials, AI responses show solid confidence at about 71% and very strong brand match near 100%, indicating above average visibility quality for the strongest touchpoint. Another key entity, baby clothing and accessories, holds a below target Visibility Index of 62 with solid discovery (about 75% of responses) and very strong confidence near 100%. Children's sleepwear collections also contributes to the brand’s footprint, with a Visibility Index of 62, solid discovery close to 75% and very strong confidence around 100%. In summary, the patterns here show how Carter's is interpreted by large language models and provide a roadmap for where to deepen or rebalance AI exposure.

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Company Name: Carter's

Website: carters.com

Stock Symbol: CRI

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Relevant Entities

Baby clothing and accessories Infant and toddler apparel Children's sleepwear collections Newborn gifts and essentials Playful designs for kids See More Entities

Edit & Schedule Reports

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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