Victoria's Secret AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Victoria's Secret (victoriassecretandco.com) reflects an extremely low level of exposure in AI results, where women's lingerie and sleepwear is the strongest entity with a Visibility Index of 62, typical rank around 1.0, and appearing in roughly 75% of AI replies. Across all 5 entities linked to Victoria's Secret, the average Visibility Index is about 25, with moderate LLM confidence at roughly 40% and limited brand discovery around 30%. For the top entity women's lingerie and sleepwear, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating below target visibility quality for the strongest touchpoint. Another key entity, fashionable intimate apparel collections, holds a below target Visibility Index of 62 with solid discovery (about 75% of responses) and very strong confidence near 100%. Taken together, these results show that Victoria's Secret is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

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Company Name: Victoria's Secret

Website: victoriassecretandco.com

Stock Symbol: VSCO

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Relevant Entities

Women's lingerie and sleepwear Fashionable intimate apparel collections Beauty products and fragrances Body positivity and empowerment Stylish athletic wear options See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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