Victoria's Secret AI Brand Visibility (December, 2025)
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Executive Visibility Summary
AI Brand Visibility for Victoria's Secret (victoriassecretandco.com) reflects an extremely low level of exposure in AI results, where women's lingerie and sleepwear is the strongest entity with a Visibility Index of 62, typical rank around 1.0, and appearing in roughly 75% of AI replies. Across all 5 entities linked to Victoria's Secret, the average Visibility Index is about 25, with moderate LLM confidence at roughly 40% and limited brand discovery around 30%. For the top entity women's lingerie and sleepwear, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating below target visibility quality for the strongest touchpoint. Another key entity, fashionable intimate apparel collections, holds a below target Visibility Index of 62 with solid discovery (about 75% of responses) and very strong confidence near 100%. Taken together, these results show that Victoria's Secret is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| women's lingerie and sleepwear | victoriassecretandco.com | 1 | 100% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| fashionable intimate apparel collections | victoriassecretandco.com | 1 | 100% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| beauty products and fragrances | victoriassecretandco.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| body positivity and empowerment | victoriassecretandco.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| stylish athletic wear options | victoriassecretandco.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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